Sr. Regional Marketing Manager, North America

Key Responsibilities

• Regional Strategy & Execution: Spearhead the North America marketing strategy, ensuring tight alignment with sales priorities and rapid, effective execution of adapted campaigns and sales plays.

• Pipeline Development: Design, execute, and manage a comprehensive regional field marketing plan focused on generating qualified pipeline (MQLs, SALs, SQLs) and accelerating opportunities through the sales funnel.

• Sales Partnership: Serve as the primary marketing contact for the Americas GTM sales team, aligning marketing priorities, campaigns, and content with regional sales goals, territories, and strategic accounts.

• Program Management: Oversee the execution of diverse regional marketing tactics, including targeted virtual and in-person events (e.g., workshops, roundtables, executive dinners, trade shows), local digital campaigns, Account-Based Marketing (ABM) initiatives, and sales enablement material development.

• Budget Management: Effectively manage the regional marketing budget to maximize Return on Investment (ROI).

 
Partner Marketing & Enablement

• Co-Marketing Strategy: Develop and implement joint marketing programs with key strategic partners (e.g., resellers, system integrators, technology partners) to drive shared pipeline growth and elevate brand visibility.

• Partner Enablement: Provide partners with essential marketing collateral, sales tools, training, and campaign support required to effectively position and sell Incorta’s solutions.

• Joint Execution: Coordinate and execute co-sponsored activities, including events, webinars, content collaborations, and joint demand generation initiatives with partners.

• Performance Analysis: Monitor and report on the efficacy of partner marketing programs, identifying opportunities for optimization and expansion.

Measurement and Reporting

• Performance Analysis: Track, analyze, and report on all regional marketing performance metrics, focusing on pipeline contribution, lead quality, conversion rates, and ROI.

• Optimization: Use data-driven insights to continuously optimize marketing programs, budget allocation, and GTM strategy in the region.

• Communication: Regularly communicate performance results and strategic recommendations to marketing and GTM leadership.

Qualifications

• Experience: 7+ years of progressive experience in B2B marketing, with at least 3 years in a dedicated Field Marketing, Regional Marketing, or Partner Marketing role, preferably within a B2B environment.

• Regional Expertise: Proven experience marketing to the Americas region is required.

• GTM Fluency: Strong understanding of the sales process, pipeline stages, and the metrics that drive a successful B2B GTM organization.

• Execution Skills: Demonstrated ability to plan, manage, and execute complex marketing programs across multiple channels (digital, events, partners).

• Analytical Mindset: Proficient in using marketing automation (e.g., HubSpot, Gong and CRM systems (e.g., Salesforce) for reporting, campaign execution, and data analysis.

• Communication: Exceptional written, verbal, and presentation skills. Ability to communicate effectively with sales leadership, external partners, and cross-functional teams.

• Education: Bachelor’s degree in Marketing, Business, or a related field.

• Travel: Ability to travel up to 20% for regional events and internal meetings.

What We Offer

• A high-impact role where you’ll directly shape Incorta’s growth trajectory.

• Opportunity to own and innovate across all programs in the US

• Collaborative, entrepreneurial team culture.

• Competitive compensation, benefits, and growth opportunities.