SVP, Industry Trade Partnerships, Co-Marketing & Events

Job Description

Job Summary: The SVP of Industry Trade Partnerships, Co-Marketing & Events is a senior leader responsible for driving the agency’s strategic vision for industry engagement, trade partnerships, co-marketing initiatives, and high-impact events. This executive will forge and manage relationships with key industry organizations, trade media, and partners while leading the development and execution of innovative co-marketing campaigns and brand-building events that elevate the agency’s reputation and drive business growth. 

Key Responsibilities: 

Strategic Partnership & Co-Marketing Development: 

• Identify, cultivate, and manage strategic partnerships with industry trade organizations, trade media, and partners to expand the agency’s influence and elevate executives and SMEs. 

• Lead the development and execution of co-marketing initiatives with media/adtech/product & data partners - including joint programs, content collaborations, and cross-promotion opportunities focused on elevating the agency’s position in data and AI-led innovation 

• Negotiate and oversee partnership and co-marketing agreements that deliver value for both the agency and its partners. 

Event Strategy & Execution: 

• Develop and execute a comprehensive events strategy, including sponsorships,  industry tentpoles, and agency-owned client events 

• Lead cross-functional teams in the planning, promotion, and execution of high-profile industry events, ensuring alignment with the agency’s brand and business objectives. 

Brand & Business Growth: 

• Leverage partnerships, co-marketing, and events to generate earned media, enhance brand visibility, and create new business opportunities. 

• Work closely with product marketing, PR, and business development teams to integrate partnership, co-marketing, and event initiatives into broader agency campaigns. 

Industry Leadership & Thought Leadership: 

• Develop thought leadership content and opportunities in collaboration with PR&Comms team 

• Represent the agency at industry events, panels, and forums, positioning the agency as a leader and innovator. 

Measurement & Reporting: 

• Establish KPIs and benchmarks for partnership, co-marketing, and event effectiveness, tracking ROI and reporting results to senior leadership. 

Team Leadership: 

• Build, mentor, and lead a high-performing team focused on industry engagement, partnership and co-marketing management, and event execution. 

Budget & Resource Management: 

• Oversee budgets, resources, and external vendors to ensure successful delivery of partnership, co-marketing, and event programs. 

Qualifications 

• 15 years of experience in partnership development, co-marketing, event management, trade marketing, or related roles, with a proven track record in agency or brand environments. 

• Strong project management, vendor and partner relationship skills, strategic collaboration, and the ability to deliver measurable business outcomes through events and co-marketing programs 

• Exceptional relationship-building and negotiation skills, with a strong existing network in relevant industries. 

• Strategic thinker with the ability to develop and execute innovative co-marketing, partnership, and event strategies. 

• Strong leadership and team management skills. 

• Excellent communication, presentation, and project management abilities. 

• Experience with event tools (e.g., Monday.com, Splash, Cvent) and CRM platforms (e.g., Salesforce, HubSpot) 

• Comfortable working in a fast-paced, team-first environment 

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.