Develop and execute trade marketing strategies for Laneige across Sephora US and Sephora at Kohl’s. Responsibilities include retailer marketing programs, launches, promotions, digital merchandising, retail media, sampling, visual merchandising, performance analysis, forecasting, and cross-functional coordination. The role manages retailer calendars, optimizes digital content and campaigns, builds retailer partnerships, and provides recommendations based on key performance metrics. It requires strong analytical, project management, communication, and relationship-building skills, plus prestige beauty and Sephora experience.
About the Brand
Laneige is a globally renowned Korean skincare brand with over 25 years of research on hydration, with top-rated modern
technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, Sephora Kohl’s, Amazon and its own brand e-commerce site.
We are seeking a highly analytical and results-driven Trade Marketing Manager to support Laneige's retail business across Sephora US and Sephora at Kohl's. This role will be responsible for developing and executing retailer marketing strategies that drive sales, increase brand visibility, and improve overall business performance across both brick-and-mortar and digital channels.
The ideal candidate has strong experience working with prestige beauty retailers, particularly Sephora, and understands how to leverage promotions, digital merchandising, retail media, product launches, and retailer partnerships to accelerate growth.
Title: Manager/ Sr. Manager, Trade Marketing
Retail Marketing Strategy & Performance
- Partner with Sales and leadership to support retailer-specific marketing strategies that drive brand awareness, visibility, and business growth.
- Evaluate the effectiveness of marketing programs, product launches, promos, and retailer activations, identifying opportunities for optimization.
- Analyze program performance and key retailer metrics to develop recommendations and support future planning.
- Track and report on key performance indicators related to marketing initiatives, launches, digital programs, and promotional events.
- Support forecasting and planning discussions for key launches, promotional moments, and retailer marketing programs.
Retail Marketing & Launch Execution
- Lead the planning and execution of retailer marketing programs, seasonal campaigns, promotional events, and innovation launches across Sephora US and Sephora at Kohl's.
- Manage retailer marketing calendars and ensure timely execution of all programs and deliverables.
- Partner closely with internal Brand, Creative, Sales, Education, and Operations teams to support successful program execution.
- Oversee retailer sampling strategy and priorities, ensuring programs align with brand objectives, support key launches, and drive consumer trial and awareness.
- Oversee retailer visual merchandising priorities, timelines, and secondary placement opportunities to maximize brand visibility and support key business objectives.
- Ensure all retailer marketing initiatives are aligned with brand priorities and retailer objectives.
- Support the development of launch strategies and retailer-specific marketing plans for key innovations and seasonal moments.
Digital Trade Marketing
- Lead retailer digital merchandising strategies, including PDP content, ratings and reviews, and ongoing content optimization.
- Lead retailer digital animation and co-op marketing programs, including onsite placements, co-op opportunities, and retailer-exclusive campaigns.
- Work cross-functionally with Paid Media, Digital, and Sales teams to maximize visibility and performance across retailer digital platforms.
- Monitor performance of digital programs and identify opportunities to improve engagement and conversion.
Retailer Partnership & Cross-Functional Collaboration
- Build and maintain strong working relationships with retailer marketing and merchandising teams.
- Serve as a key cross-functional partner across Sales, Demand Planning, Brand Marketing, Education, Creative, and Operations teams.
- Support retailer meetings, planning discussions, and marketing presentations.
- Maintain awareness of retailer priorities, industry trends, competitive activity, and emerging opportunities within prestige beauty.
Key Experience and Skills
Qualification and Experience
- 5-7+ years of industry-related marketing work experience
- Experience with Sephora retailer (2+ years)
- Gen Z brand experience preferred
- Bachelor or higher degree in Marketing, Business, Communications or related subject preferred
- Willingness to travel and work in a global team of professionals (less than 20%)
Skills & Personal Attributes
- Strong analytical mindset with the ability to translate performance data into actionable recommendations.
- Excellent project management and organizational skills.
- Strong communication and relationship-building abilities.
- Collaborative team player with experience working cross-functionally.
- Strategic thinker with strong attention to detail.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Proactive, resourceful, and solutions-oriented.
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
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