Performance Metrics & Optimization Manager, Senior Vice President

Citi is looking for a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for one of the most dynamic consumer cards marketing organizations in financial services. Sitting within the U.S. Consumer Cards Marketing Business Execution team, this role shapes how hundreds of millions of dollars in marketing investment are measured, optimized, and governed. If you are a finance-forward leader who thrives on turning complex data into P&L outcomes, this is a high-visibility opportunity to own the analytical and operational backbone of a major marketing franchise.

• Lead the quarterly marketing investment allocation process for U.S. Consumer Cards, applying profitability metrics to optimize budget decisions and P&L performance across the portfolio.
• Own Cost Per Account reporting end to end, integrating Identity-Based Attribution methodology to sharpen measurement accuracy and chairing the monthly CPA forum with senior marketing stakeholders.
• Manage the tracking and reporting of critical marketing KPIs, translating quantitative results into clear, qualitative commentary that informs strategic decision-making.
• Drive the operationalization of Identity-Based Attribution across the organization, recalibrating existing forecasting models, reporting frameworks, and decision-making processes to reflect the new methodology.
• Govern key marketing process models within the enterprise architecture framework, including Campaign Performance Management and marketing strategy planning, while owning the official procedure documentation for investment allocation and KPI tracking.
• Deliver investment allocation management, CPA forum leadership, and KPI tracking as shared services for the Wealth Marketing organization, supporting Retail Bank, Citigold, and Mortgage segments.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

• 10 or more years of experience operating in complex, global environments with multiple senior stakeholders across finance, marketing, and analytics functions.
• Demonstrated experience building and managing comprehensive financial models for forecasting, budgeting, and variance analysis, with a strong background in FP&A or financial planning disciplines.
• Ability to define, track, and interpret marketing and business KPIs, and to translate financial data into clear, actionable insights for executive audiences.
• Experience leading and developing teams in a financial services or marketing operations setting, with a track record of accountability and delivery ownership.
• Skilled at designing, mapping, and documenting operational processes, with the ability to simplify complex workflows for cross-functional teams.
• Ability to build high-impact presentations for senior leadership that combine performance data with structured narrative to support strategic decisions.
• Proven ability to manage multiple workstreams simultaneously across a complex organization, balancing independent execution with strong cross-functional partnership.

• Experience in consumer financial services, cards, or a related marketing-intensive business, with familiarity in acquisition economics and customer lifecycle metrics.
• Exposure to marketing attribution methodologies, including identity-based or people-based attribution frameworks.
• A Master's degree in Finance, Business, Economics, or a related field.

Education:

• Bachelor's degree/University degree or equivalent experience
• Master's degree preferred

Apply now to bring your FP&A expertise and marketing analytics leadership to a role where your decisions directly shape how Citi's U.S. Consumer Cards business grows and performs.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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