Manage and optimize paid user acquisition campaigns for mobile apps across Google, Meta, TikTok, Snapchat, Reddit, and X. Analyze the funnel from impressions through downstream conversions, optimize CPI, CPA, and ROAS, conduct creative A/B testing, and translate performance data into actionable decisions. Collaborate with creative teams on ad assets while exploring new channels, optimization strategies, and AI tools.
We are looking for a hands-on User Acquisition Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.
Responsibilities:
- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance data and converting insights into clear actions.
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.
Requirements:
- 3+ year managing paid campaigns in a UA or growth role.
- B2C App acquisition experience needed.
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
- Fluent in English (Spanish will be a plus); written and spoken.
What we offer:
- An exciting and challenging job with talented people around.
- Referral program – get rewarded for helping us grow the team with talented people.
- Health, Dental, Vision, & 401k.
- PTO – including vacation, sick leave, and holidays.
- Commuter Benefits Program.
- Short and Long Term Disability.
- Flexible working arrangements.
- Tuition Reimbursement Program, and more.
A few words about us:
IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.
IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.
Our flagship brand, BOSS Revolution, offers Money Transfer, International Calling, and Mobile Top-Up services and supports IDT’s mission of enabling people to keep in touch and share resources with family and friends worldwide.
IDT Newark, New Jersey, USA Office
520 Broad Street, Newark, NJ, United States, 07102
IDT New York, New York, USA Office
New York, United States
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