Job Description:
The Vice President of New Stream Media (NSM) will serve as a senior leader driving strategic growth, innovation, and operational excellence across dentsu’s Retail Media Network (RMN) and enterprise media offerings. This role is responsible for expanding NSM’s footprint, building scalable consulting and monetization models, and delivering measurable business impact. The VP will partner closely with cross-functional teams, including media, analytics, creative, and consulting, to architect integrated solutions and accelerate client success.
This role is ideal for a seasoned leader with deep expertise in retail media, commerce strategy, and cross-practice orchestration—someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of RMNs
Key Responsibilities
Strategic Leadership
- Own the NSM roadmap across design, build, and run phases of RMN development.
- Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement.
- Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers.
Growth & Innovation
- Evangelize the NSM offering in dentsu, meet with client leads to proactively solution partnerships and new client endeavors.
- Drive net-new and organic revenue growth across RMNs and enterprise media.
- Architect integrated solutions that span media, analytics, creative, and consulting.
- Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media’s enterprise growth priorities.
Operational Excellence
- Oversee delivery models and staffing plans to ensure scalable execution.
- Partner with finance and commercial teams to shape investment strategies and revenue models.
- Lead internal enablement efforts, including sales tools, training, and thought leadership.
Client & Market Engagement
- Build trusted relationships with senior client stakeholders and industry partners.
- Represent NSM in external forums and contribute to dentsu’s thought leadership in retail media.
- Ensure client satisfaction and retention through strategic oversight and innovation.
Qualifications
- 12+ years of experience in retail media, commerce strategy, or digital advertising.
- Proven track record of leading large-scale initiatives and cross-functional teams.
- Deep understanding of RMNs, commerce media, and enterprise media buying.
- Strong strategic thinking, solution selling, and storytelling capabilities.
- Exceptional communication, presentation, and stakeholder management skills.
- Bachelor’s degree required; Master’s degree preferred.
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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