Lead strategic growth and monetization for dentsu's Retail Media Network and enterprise media, build scalable consulting and revenue models, partner cross-functionally to deliver integrated solutions, oversee delivery and enablement, and drive client engagement and retention.
Job Description:
The Vice President of New Stream Media (NSM) will serve as a senior leader driving strategic growth, innovation, and operational excellence across dentsu’s Retail Media Network (RMN) and enterprise media offerings. This role is responsible for expanding NSM’s footprint, building scalable consulting and monetization models, and delivering measurable business impact. The VP will partner closely with cross-functional teams, including media, analytics, creative, and consulting, to architect integrated solutions and accelerate client success.
This role is ideal for a seasoned leader with deep expertise in retail media, commerce strategy, and cross-practice orchestration—someone who thrives in a fast-paced, matrixed environment and is passionate about shaping the future of RMNs. You will report to the EVP, Retail Media Solutions Lead.
Key Responsibilities
Strategic Leadership
- Own the NSM roadmap across design, build, and run phases of RMN development.
- Lead monetization strategy and go-to-market planning, including pricing, packaging, and partner enablement.
- Expand NSM’s non-endemic advertising footprint and unlock new revenue streams for retailers
Growth & Innovation
- Drive net-new and organic revenue growth across RMNs and enterprise media.
- Architect integrated solutions that span media, analytics, creative, and consulting.
- Collaborate with the Chief Growth Officer to align NSM initiatives with dentsu Media’s enterprise growth priorities.
Operational Excellence
- Oversee delivery models and staffing plans to ensure scalable execution.
- Partner with finance and commercial teams to shape investment strategies and revenue models.
- Lead internal enablement efforts, including sales tools, training, and thought leadership.
Client & Market Engagement
- Build trusted relationships with senior client stakeholders and industry partners.
- Represent NSM in external forums and contribute to dentsu’s thought leadership in retail media.
- Ensure client satisfaction and retention through strategic oversight and innovation.
Qualifications
- 12+ years of experience in retail media, commerce strategy, or digital advertising.
- Proven track record of leading large-scale initiatives and cross-functional teams.
- Deep understanding of RMNs, commerce media, and enterprise media buying.
- Strong strategic thinking, solution selling, and storytelling capabilities.
- Exceptional communication, presentation, and stakeholder management skills.
- Bachelor’s degree required; Master’s degree preferred.
The annual salary range for this position is $136,850-$185,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
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Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
dentsu New York, New York, USA Office
150 E 42nd St, New York, New York,, United States, 10017
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