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Forward Air Corporation

Vice President, Sales - Hi-Tech, North America

Posted Yesterday
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In-Office or Remote
Hiring Remotely in San Francisco, CA
Expert/Leader
In-Office or Remote
Hiring Remotely in San Francisco, CA
Expert/Leader
Lead regional Hi‑Tech sales and commercial strategy for North America, driving revenue, margin, pipeline, market expansion, and customer retention. Manage cross-functional alignment, key account relationships, forecasting, pricing, SOPs, and talent development while ensuring operational and financial performance.
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The Vice President, Sales – Direct (Hi-Tech) is responsible for leading business development, revenue growth, and profitability across the regional Hi-Tech vertical. They partner closely with senior leadership to execute global vertical strategies while driving regional commercial performance, market expansion, and customer retention. They own the end-to-end commercial strategy for the region, including pipeline generation, account growth, forecasting, operational alignment, and talent leadership. They serve as a trusted advisor to key Hi-Tech customers, ensuring differentiated supply chain solutions that strengthen customer partnerships and market share. Working cross-functionally with Sales, Operations, Finance, Marketing, and Enablement teams, this leader drives sustainable growth and operational excellence across the portfolio. 

 

Responsibilities

  • Ensure full alignment of the region with the global Hi-Tech strategy 
  • Support and drive regional projects to capture additional sales and market share 
  • Drive profitability and stickiness of existing accounts together with the Areas 
  • Map and identify short, mid, and long-term strategic targets for the Region, and translate them into an actionable account and territory plan 
  • Participate in establishing and implementing the global business plan for the vertical in close cooperation with the Global Hi-Tech leader. 
  • Own the regional revenue, margin and pipeline forecast; report progress against target on a recurring cadence and course-correct early when off track 
  • Track competitor activity, market shifts and technology trends in the Hi-Tech space, and adjust the regional plan accordingly 
  • Develop existing and new customers within the vertical, building a qualified pipeline of new logos alongside expansion within the current base 
  • Utilize industry knowledge to diagnose supply chain needs; develop and prepare strategic proposals, and participate in customer-generated RFI, RFQ and RFP processes 
  • Develop, build rapport with and nurture long-term partnerships with Global Accounts and Global Target accounts, translating global capabilities into customer value to maintain and expand account share and penetration 
  • Organize and participate in regular business reviews with accounts to ensure customer satisfaction and a sustainable business relationship 
  • Ensure pricing and services offered to global and sponsored accounts remain in line with best-in-class market offers 
  • Participate in building order management for the organization from a commercial perspective, engaging both SME and CKA/SKA-scale accounts 
  • Support sales representatives on active Hi-Tech pursuits — coaching deal strategy, joining key customer calls and visits, and helping shape proposals to close 
  • Manage and lead regional and area Hi-Tech heads, ensuring customer targets — existing and new — are fully covered 
  • Establish guidelines and standards, and drive implementation of customer SOPs, reporting frequency and formats, and KPIs for new accounts 
  • Supervise the maintenance and continuous improvement of the quality standard required for the Hi-Tech vertical; propose, justify and implement necessary investments in IT tools, hardware, software and assets 
  • Partner with Finance and Operations to keep account profitability, working capital and service levels on target 
  • Enhance the organization's position and personal expertise in the Hi-Tech vertical through contacts with prospects, and presence at fairs, exhibitions, workshops and seminars 
  • Identify and develop talent to satisfy the continuous demand for efficiency and professionalism across the regional team 
  • Act as an internal and external spokesperson for the vertical, representing the Region in cross-functional and global forums 
  • Align and collaborate closely with Sales Enablement and Marketing on sales tools, training and vertical-specific campaigns that support the regional Hi-Tech pipeline 
  • All other duties as assigned to meet evolving business needs. 

 

Qualifications

  • Education: Undergraduate degree from an accredited college or university in Business Administration, Supply Chain Management, Logistics, Economics, or a related field required; advanced degree preferred. 
  • Certification/Licensure: Relevant industry certifications in logistics, supply chain, or sales leadership are preferred. 
  • Experience: 10+ years of progressive leadership experience in sales, business development, logistics, supply chain, forwarding, transportation, or related industries, with significant experience leading large-scale commercial organizations. 
  • Demonstrated success driving revenue growth, profitability improvement, strategic account development, and market expansion within the Hi-Tech industry vertical. 
  • Deep knowledge of supply chain solutions, including air freight, ocean freight, customs brokerage, forwarding, and contract logistics services. 
  • Proven ability to develop and execute strategic business plans while translating enterprise objectives into measurable regional results. 
  • Strong executive presence with exceptional negotiation, relationship management, and consultative selling skills across C-suite customer environments. 
  • Experience leading, coaching, developing, and retaining high-performing, geographically dispersed teams. 
  • International business experience and the ability to collaborate effectively across cultures, regions, and global matrix organizations preferred. 
  • Strong analytical and financial acumen with the ability to evaluate business performance, identify opportunities, and make data-driven decisions. 
  • Demonstrated discretion and confidentiality in handling and protecting sensitive information. 
  • Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) CRMs (Salesforce), and web conferencing (Teams, Zoom, Webex, etc.) 
  • Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with significant travel for related meetings/events. 

 

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