VP of Brand

VP of Brand

Location: New York, NY (In-Office 4 Days a Week, Remote Fridays)

Department: Creative & Brand

Reports To: CEO

Compensation Range: $140,000 to $230,000 Annual Salary

About Us

Bubble has never been just about skincare. We’re a clinically-backed brand built on empathy, honesty, and high standards. We lead with science, communicate with intention, and show up like the older sibling who actually has your back—supportive, smart, and never trying too hard.
We’re looking for a creative leader who gets that. Someone who knows how to take what’s clinically proven and turn it into something people want to be part of. Someone who can stretch a brand without losing what makes it matter.

As VP of Brand, you’ll lead how Bubble looks, feels, and sounds—everywhere it lives. From campaigns and packaging to tone, copy, and content, you’ll own the full brand and creative function. You’ll manage and mentor an in-house team while working cross-functionally across product, clinical, digital, education, and retail.

We’re not looking to reinvent the brand. We’re looking to push it forward—with thought, with care, and with real creative ambition.

Job Overview

We are seeking a visionary and executional VP of Brand to lead and elevate the visual and verbal identity of our clinically tested, dermatologist-approved skincare brand. This role is responsible for crafting and executing a unified brand strategy that reflects both our scientific credibility and emotional connection to consumers.

You’ll oversee a multidisciplinary team of creatives and collaborate cross-functionally to bring our products and purpose to life across every touchpoint—from product packaging and digital campaigns to in-store storytelling and social content. This is a leadership role for a brand builder who thrives at the intersection of aesthetics, innovation, and strategy.

Key Responsibilities

Brand & Creative Direction

• Evolve our visual identity and tone with clarity and purpose—protect what’s working, push where we need to stretch
• Define the creative vision for the brand across packaging, campaigns, content, and community
• Make clinical storytelling feel clear, fresh, and deeply human—without watering down the science
• Build systems that support creativity at scale without losing our edge, joy, or identity

Creative & Strategic Leadership

• Serve as the creative north star across the executive team, helping drive decisions that connect brand expression to business strategy
• Partner with Product, Marketing, Clinical, and Education Teams to develop launch and content strategies grounded in truth and emotional resonance
• Identify and act on opportunities to elevate, innovate, or reimagine how we show up—across every format, from retail shelves to social feeds
• Bring a global lens to creative development, ensuring consistency with room for cultural nuance

Team Building & Creative Management

• Lead and grow a multi-disciplinary team of designers, art directors, writers, and producers
• Set a high bar for craft and concept—while nurturing a culture of experimentation, kindness, and thoughtful feedback
• Ensure the team has the structure and tools to move quickly without sacrificing clarity or quality
• Manage external agencies and partners as needed, with a strong POV on what should be built in-house

Content, Campaigns & Storytelling

• Oversee concept and execution of brand campaigns, social series, product launches, and community moments
• Guide the creative behind influencer collaborations, ambassador-led content, and earned moments
• Push storytelling beyond product—introduce new visual languages, new content formats, and new emotional entry points
• Keep the brand fun, fresh, and always evolving—while never letting go of substance or strategy

Retail & Channel Expression

• Own brand and creative work for retail partners (Ulta, Target, CVS, Boots, etc.)—ensuring consistency across shelf, site, and shopper
• Design for context: build storytelling and visual assets that make sense across DTC, paid, organic, influencer, and in-store
• Help the brand flex into new categories and markets while staying true to its identity

Qualifications & Skills

• 10+ years in creative and brand leadership—ideally in beauty, skincare, wellness, or lifestyle
• Extensive experience building brands that are both emotionally resonant and strategically rigorous
• A sharp eye for design, a refined voice, and a strong sense of what makes a brand distinct  
• Proven success in omnichannel environments (DTC + retail), with the ability to lead brand and performance creative
• Expertise in managing, mentoring, and inspiring high-performing creative teams
• Comfort working in a fast-moving, high-accountability environment with big ambitions and zero ego
• An instinct for the unexpected—and a clear ability to lead with both confidence and care

Why Join Us?

You’ll be joining a fast-growing brand that merges science, trust, and creativity to redefine skin health. We’re on a mission to make clinically tested, dermatologist-approved skincare accessible, effective, and aspirational—and we’re looking for a creative leader ready to shape how the world sees us.

Apply now and join our team in redefining beauty!