VP, Commerce Media

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Location: Needham or New York City
Reports to: VP, Global Media
Department: Global Media
SharkNinja is seeking a visionary and strategically minded VP, Commerce Media to lead the company's commerce strategy across Retail Media, Amazon, and Direct‑to‑Consumer (DTC). Thia is a new, high‑visibility, enterprise‑impact role leading both long‑term strategic direction and near‑term performance optimization. This leader will serve as the connective tissue between brand media's demand generation, and lower‑funnel commerce activation-building a unified full‑funnel, commerce‑driven media ecosystem that drives profitable growth across business priorities.
A deeply consultative and advisory leader, this role will be responsible for shaping investment strategy, advancing our retail and commerce media capabilities, developing solutions that close the bridge demand generation and demand capture, and ensuring SharkNinja is maximizing performance across all digital commerce touchpoints. The role will also build a strong partnership across SharkNinja performance teams (DTC, AMZ, R.com).
Responsibilities
Commerce Strategy & Full-Funnel Integration

• Lead SharkNinja's end‑to‑end commerce media strategy across Retail Media, Amazon Advertising, and DTC performance channels.
• Build and operationalize a full‑funnel commerce framework that bridges brand media, mid‑funnel demand generation, and lower‑funnel conversion.
• Partner closely with Brand Media leadership to connect planning, measurement, and optimization across the entire consumer journey.
• Define and evangelize a unified commerce vision that drives incremental growth across high‑priority categories.

Investment Strategy & Performance Management

• Own top‑down and bottom‑up investment strategy across commerce channels, balancing efficiency, growth, and strategic brand objectives.
• Lead annual and quarterly commerce planning cycles, setting clear business‑aligned goals, beacons, and KPIs.
• Build solutions and playbooks that enhance full‑funnel ROI, conversion efficiency, and commerce performance.
• Develop SKU‑level strategies to maximize performance for hero, accelerator, and priority innovation items.

Leadership & Cross‑Functional Alignment

• Manage and mentor the Retail Media team; provide dotted‑line leadership to Amazon Media and DTC performance teams.
• Serve as a strategic advisor to Marketing, Sales, IMC, and Finance leaders-aligning commerce strategy with broader business goals.
• Drive cross-functional operating rhythm: integrated planning, quarterly business reviews (QBRs), and performance readouts.
• Build strong partnerships with retailers, Amazon, media agencies, and platform partners.

Data, Measurement & Innovation

• Champion measurement excellence across MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality frameworks.
• Identify and operationalize new commerce media opportunities, emerging platforms, and retail media innovations.
• Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas that elevate decision‑making.
• Lead testing and innovation roadmap to continuously advance SharkNinja's commerce maturity.

What You'll Bring
Qualifications

• 12+ years in commerce media, retail media, performance marketing, or full‑funnel media leadership (CPG, retail, or high-growth consumer categories preferred).
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media, and global transformation
• Proven ability to build full‑funnel strategies that connect brand and performance media.
• Deep expertise in Amazon Advertising, Retail Media Networks (RMNs), and/or DTC performance channels.
• Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
• Exceptional leadership, communication, and stakeholder management skills.
• Analytical mindset with fluency in media measurement, attribution, and data-informed decision making.

Preferred Qualifications

• Experience in high‑growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
• Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

Success in This Role Looks Like

• A clear, well‑defined EMEA commerce strategy that bridges brand and performance media, accelerating growth across mature and growth markets.
• Higher full‑funnel ROI and stronger conversion efficiency across channels.
• A step-change improvement in Retail Media and Amazon performance, grounded in unified measurement.
• Strong collaboration between brand media, retail/eComm teams, and DTC.
• A system of quarterly and annual beacons that drive consistent focus and accountability.
• Repeatable frameworks and playbooks that elevate SharkNinja's overall commerce maturity.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$250,000-$350,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]