GLG is the world's leading platform for trusted human expertise. We deliver access to the freshest perspectives of the world’s experts at the forefront of their industries, so clients can gain a strategic edge. Our global teams leverage leading technology and decades of proprietary data to help our clients answer business-critical and complex questions within the industry’s most trusted research environment.
The VP, Global Marketing is responsible for setting the marketing strategy globally across business. GLG already counts the world’s largest financial institutions and most influential companies as their clients. The mandate is to build on that foundation of trusted relationships— deepening engagement with existing accounts, accelerating demand for GLG's products and services, and positioning the business to capture the next wave of fast-growing companies that will rely on human expertise to navigate an increasingly complex world.
GLG Marketing is at a key inflection point and we are looking for a leader who will develop our current capabilities into a marketing center of excellence, continually improving creativity, innovativeness, and effectiveness to ensure Marketing is a strategic partner to the business. Despite GLG's scale, the pace is that of a growth-stage company, the drive to continue leading the industry is real, and the VP, Global Marketing will be at the center of how GLG communicates its value to the market. This is a role for someone who wants to shape the next chapter of a business — not manage the status quo. The right candidate will have built their career on earning the trust of demanding B2B buyers and will bring the strategic instincts and resourcefulness to direct a global team in ways that meaningfully move the needle.
Key responsibilities
- Set the overall marketing strategy and own revenue outcomes: develop marketing strategies that align with business objectives, owning marketing-sourced pipeline contribution, collaborating with Commercial leadership on OKRs, MQL/SQL definitions, and review cadences
- Lead the transformation of GLG's AI-powered marketing including personalization at scale, generative content, and intent signals, setting the foundation for an intelligent, scalable marketing organization
- Lead a high-performing global marketing organization, fostering a culture of creativity and accountability, deep customer and competitive intelligence, identifying L&D opportunities and ensuring integration of technology and tools to operate effectively
- Architect integrated campaign strategy and drive demand generation, ensuring communication of GLG's differentiated value propositions across client segments and leading geo-specific marketers in localizing strategy, messaging, and content to address market requirements
- Scale user lifecycle marketing programs to drive share through engagement, expansion, and retention campaigns in close partnership with Commercial teams and Sales Enablement
- Partner with Brand, Communications, and Product Marketing leads to deliver cohesive messaging, brand building, and message testing, and collaborate on product launch campaigns that articulate clear use cases and capabilities for each segment and persona
- Manage performance and budget, collaborating with Marketing Operations to ensure data-driven decision making through clear KPIs and ongoing optimization. Work with the CMO to manage global marketing budgets, optimize ROI, and ensure effective resource allocation across channels and regions
Qualifications & Experience
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive marketing experience, with at least 5 years in a leadership role inclusive of pipeline/revenue ownership—preferably in B2B research, information services, or infrastructure sectors.
- Demonstrated ability launching and managing AI programs geared toward improving marketing efficiency and effectiveness
- Fluency in usage-based or subscription revenue model; experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred
- Strong analytical and research skills; ability to translate insights into actionable marketing strategies
- Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes
- Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics
- Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment
- Experience developing marketing capabilities and/or leading team transformation preferred
What We Offer:
Benefits: All U.S. GLGers also have access to benefits such as:
- Comprehensive medical, dental and vision coverage effective on your first day of employment
- Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
- 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
- Tuition reimbursement program for eligible courses including language skills courses
- Paid parental leave, adoption and surrogacy reimbursement
- Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
- Other work perks and benefits available based on final job location
Compensation: GLG is committed to fair and equitable compensation practices. Actual compensation is based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. Certain roles may also be eligible for incentive compensation.
About GLG / Gerson Lehrman Group
GLG is the world’s leading platform for trusted human expertise. We connect global decision-makers—from hedge fund managers and private equity partners to strategy leaders at Fortune 500s—with the specific, authoritative voices required to answer their most critical questions.
At GLG, you are an extension of our clients' core teams. You will work at the intersection of industries and global markets, navigating high-stakes challenges across the full spectrum of their strategic initiatives. Operating within the industry’s most trusted research environment, you’ll help our clients capture the nuanced perspectives that drive smarter, faster business outcomes.
We are a global team of pragmatic problem-solvers who mirror the intensity of the markets we serve. If you are driven by intellectual curiosity and a bias toward action, join us in reinventing the industry we invented.
Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
GLG New York, New York, USA Office
60 East 42nd Street, 3rd Floor, New York, NY, United States, 10165
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