VP of Marketing, Integrated and Growth

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Faherty is seeking a strategic, commercially-minded VP of Marketing to lead our integrated marketing engine and drive measurable growth across all channels. Reporting to the EVP of Marketing, you'll serve as the operational backbone of our marketing organization—connecting creative vision to business outcomes, brand storytelling to conversion, and seasonal strategy to sell-through. This role sits at the intersection of art and science. You'll oversee two critical areas: Integrated Marketing (go-to-market orchestration, channel management, retail/wholesale marketing, forecasting, and product strategy) and Growth Marketing (P&L ownership for e-commerce, tech stack management, $16M paid media budget, and website conversion optimization). You'll bring structure and analytical rigor to a creative, founder-led culture—translating brand energy into measurable commercial impact while preserving what makes Faherty special.

What you’ll do:

• Build and lead the global marketing calendar that connects creative campaigns, product launches, seasonal priorities, retail openings, and wholesale initiatives into one cohesive narrative
• Partner with Merchandising to translate product strategy into compelling market-ready stories that drive sell-through across channels
• Lead retail and wholesale marketing strategies including store activations, local market storytelling, partner toolkits, and omnichannel experiences that bring the brand to life beyond digital
• Develop 360° go-to-market plans for collections, launches, and key moments—ensuring creative direction, channel sequencing, and business goals are tightly aligned
• Own marketing forecasting and planning in partnership with Finance, ensuring budget allocation, resource planning, and revenue targets are grounded in reality

• Own the e-commerce P&L and drive accountability across customer acquisition cost (CAC), lifetime value (LTV), revenue contribution, and profitability
• Manage a $16M growth marketing budget across SEO, SEM, paid social, affiliate, influencer, partnerships, and emerging channels including AI-driven acquisition
• Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
• Lead website conversion strategy including UX optimization, landing page testing, A/B experimentation, and funnel performance
• Drive retention and lifecycle marketing through segmentation, CRM, email/SMS, loyalty program optimization, and post-purchase engagement strategies
• Build dashboards and reporting that translate data into clear actions for leadership—balancing speed with analytical rigor

• Act as the strategic partner to Creative and Brand teams, ensuring campaigns are designed with performance and measurability built in from the start
• Collaborate with Retail, Wholesale, and Merchandising to align marketing activation with inventory priorities, category strategies, and regional opportunities
• Lead and develop high-performing teams across growth marketing, CRM/retention, performance media, integrated planning, and marketing operations
• Bring operational discipline and planning rigor to a fast-paced, entrepreneurial environment while enabling creativity to scale effectively

What you’ll have:

• Minimum 15+ years in performance marketing, integrated marketing, growth, or full-funnel marketing leadership at a premium or lifestyle brand
• Proven track record owning CAC, LTV, revenue targets, and media efficiency at scale
• Deep expertise in attribution modeling, audience segmentation, lifecycle marketing, and marketing technology
• Experience managing significant marketing budgets and demonstrating measurable ROI
• Background partnering with Creative/Brand teams to marry storytelling with commercial strategy
• Experience leading teams through high-growth phases and organizational change
• Strategic thinker with operational strength—you bring clarity, structure, and focus without losing sight of the big picture
• Analytically rigorous—comfortable with financial modeling, forecasting, BI tools, and experimentation frameworks
• Exceptional communicator—can simplify complexity, influence cross-functionally, and drive alignment across diverse stakeholders
• Commercially oriented—understands P&L dynamics, unit economics, and how marketing ladders into business growth
• Collaborative and adaptable—thrives in founder-led, creative cultures where agility and partnership are essential
• Customer-obsessed—passionate about building meaningful relationships and delivering exceptional experiences across the lifecycle

We aim to pay competitively for our size and industry. The base salary range for this position is $225,000 - $250,000 USD, but we will consider location, skill level and experience to determine the final offer.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. 

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

1. Always Innovate, constantly seeking creative ways to improve and drive forward.
2. Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
3. Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
4. Harness the Power of Positivity, even when things get tough we’re leading with optimism and resilience in every interaction with our team, customers, and communities.
5. Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!