VP of Marketing

Your responsibilities will include:

• Lead and manage the marketing team across demand generation, product marketing, content, and events.

• Hire, develop, and hold team members accountable to revenue-linked performance metrics.

• Own marketing's contribution to ARR growth and pipeline quality.

• Establish strong SLAs and feedback loops with Sales to ensure alignment and conversion efficiency.

• Define ICP clearly and align channel strategy accordingly.

• Plan and execute full-funnel marketing campaigns with measurable revenue outcomes.

• Own and optimize the marketing tech stack, including drip campaigns, CRM integrations, intent signals, lead routing, SEO campaigns, and attribution tracking.

• Use AI tools and automation platforms (e.g., Replit, Clay) to scale marketing workflows.

• Understand website intent patterns and map the full lead journey from first touch to closed deal.

• Lead product launches end-to-end, including positioning, messaging, and cross-functional execution.

• Manage marketing budgeting, quarterly planning, and resource allocation tied to company revenue goals.

• Build scalable systems and processes that support long-term growth.

You have:

• 8–12+ years of marketing experience in VC-backed technology companies.

• Healthcare industry experience is required — you have a strong understanding of the healthcare market, its buyers, and the unique dynamics of marketing in the space.

• Significant managerial experience leading and developing marketing teams.

• Strong growth marketing background with technical fluency.

• Deep understanding of marketing infrastructure, attribution, intent data, and funnel mechanics.

• Hands-on experience with modern marketing tech stacks and AI-driven automation.

• Experience launching products and driving measurable business outcomes.

• Strong cross-functional leadership and partnership with Sales.

• Ability to define ICP and determine effective lead generation channels.

• Experience managing multiple concurrent marketing initiatives and budgets.

• Product marketing (PMM) background preferred; growth experience as strong alternative.

We offer:

• Equity - Everyone at Nitra is an owner. When the company wins, you win.
• Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
• Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
• Hybrid Policy - Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.