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Leads Wiliot’s global marketing and go-to-market strategy, including brand positioning, rebranding, demand generation, account-based marketing, product marketing, communications, and pipeline growth. Builds and manages a global marketing team, establishes performance metrics, oversees budget and investments, develops enterprise customer messaging, and partners with the CEO, sales, business development, and executive leadership to drive measurable revenue impact.
Description
About Wiliot
Wiliot is a growth-stage deep-tech company transforming supply chains through Ambient IoT, AI, and data intelligence. Our platform gives everyday products a digital identity, enabling businesses to gain real-time visibility and actionable insights across retail, food, logistics, manufacturing, and other complex supply-chain environments.
The Role
Wiliot is seeking an experienced Vice President of Marketing to lead our global marketing strategy and help position the company for its next stage of growth.
Reporting directly to the CEO, this leader will own Wiliot’s brand, positioning, demand generation, product marketing, communications, and go-to-market strategy. The ideal candidate is a high-energy, hands-on marketing executive who has already served in a VP-level role and knows how to build and scale marketing within a fast-moving startup environment.
This leader must combine strategic thinking with strong execution and demonstrate a clear track record of creating measurable enterprise pipeline.
Responsibilities- Develop and lead Wiliot’s global marketing and go-to-market strategy.
- Own brand positioning, messaging, and category creation across AI, data, Ambient IoT, and supply-chain intelligence.
- Lead a company-wide rebranding or brand-evolution initiative.
- Build and execute demand-generation, account-based marketing, field marketing, digital, content, and partner marketing programs.
- Generate, influence, and accelerate qualified enterprise pipeline in close partnership with Sales and Business Development.
- Establish clear marketing metrics, attribution models, and reporting tied to pipeline, revenue, conversion, CAC, and ROI.
- Strengthen Wiliot’s product marketing, customer storytelling, thought leadership, and market presence.
- Translate complex technology into clear, compelling business value for enterprise customers and partners.
- Build, lead, and develop a high-performing global marketing team.
- Manage the marketing budget and prioritize investments based on measurable commercial impact.
- Serve as a close strategic partner to the CEO and executive leadership team.
- Previous experience as a Vice President of Marketing or in an equivalent senior marketing leadership role.
- Strong experience in AI, data, analytics, enterprise technology, or a related category.
- Proven success leading marketing in startup or high-growth company environments.
- Demonstrated experience leading a successful rebranding or major repositioning initiative.
- Track record of building marketing programs that generated or influenced at least $50 million in qualified pipeline.
- Strong enterprise B2B demand-generation and account-based marketing experience.
- Experience creating a category and educating the market around a new or complex technology.
- Ability to connect marketing activities directly to pipeline, revenue, and business outcomes.
- Strong leadership, communication, and executive-influencing capabilities.
- Willingness to operate as a hands-on leader in a fast-paced, evolving organization.
- Based in, or willing to relocate to, the New York or Dallas area.
Preferred Experience
- Experience within logistics, supply chain, retail technology, IoT, or adjacent industries.
- Experience marketing enterprise solutions to global retailers, consumer brands, manufacturers, logistics providers, or other complex organizations.
- Experience working across partner and channel ecosystems.
- Experience scaling a marketing organization through a significant stage of company growth.
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