VP Marketing

About WorkBoard

WorkBoardAI is the agentic Strategic Portfolio Management platform. We connect what enterprises invest in people, money and AI capacity to the outcomes those investments deliver. Agents do the work legacy SPM leaves to analysts: they recalculate financial, capacity and timing impact when priorities change, flag over-allocation before it hits delivery, and model scenarios so leaders can shift investment with confidence and make faster, more informed and value driven decisions. Our customers include 3M, AstraZeneca, Boeing, Optum, and many more across technology, financial services, healthcare, and manufacturing.

We’re backed by SoftBank, Andreessen Horowitz, M12 Microsoft’s Venture Fund, Notable Capital and Workday Ventures. We are defining agentic SPM against legacy, project-first vendors. The VP Marketing will set how the market understands that category and turn that position into pipeline.

The Opportunity 

We are seeing the biggest shift in enterprise technology there has ever been, and WorkBoardAI is positioned to lead what comes next. Our buyers are CEOs, CIOs and Chief Strategy Officers, and we want WorkBoardAI to be oxygen for every one of them. It should be essential to how they run the business, not a nice-to-have.

As VP Marketing, you will establish WorkBoardAI as the recognized enterprise brand in strategic portfolio management (SPM) through crisp messaging, a strong enterprise brand identity and wide market recognition. You’ll also turn that position into revenue growth. This is a rare opportunity to define the agentic, outcome-centric future of a category and clearly differentiate WorkBoardAI from legacy, project-first SPM/PPM players.

The Role

Reporting to the President, you will own WorkBoardAI’s story, brand and marketing pipeline, with a goal of $xxM+ in marketing-generated pipeline per quarter. You’ll do it by leading a lean, highly efficient marketing organization that uses AI and agents at its core. You will partner closely with our CRO, Customer Success and Product to make sure every customer and prospect hears one consistent, compelling message.
  

What we’re looking for:

• Experience leading marketing, serving as the #2 marketer, or leading PMM at an AI/SaaS company growing from $25M to $100M.
• A track record of getting a company placed in the Gartner Magic Quadrant, Forrester Wave or IDC MarketScape, ideally for the first time, in an established catagory.
• An enterprise focus, with experience marketing to buyers with high average deal sizes.
• Experience with large but fast top-down B2B sales, ideally with a 90–120 day sales cycle.
• Success in a highly competitive market, ideally as the smaller player or new entrant.
• Performance-obsessed. You consistently demonstrate high performance and expect it from your team.
• Deeply analytical and curious, with high EQ and a process-oriented approach.
• You set the pace and help the whole company move faster.
• Creative and innovative, and quick to recognize new ways of doing things.
• A data-honest, metrics-driven approach to problem solving.
• You value teamwork, show empathy and take ownership. You’re open to feedback and others’ ideas, and you can disagree and commit.

You’ll be skilled and super effective at:

• Building a messaging framework and product marketing plan that flows into positioning, enablement and every customer touchpoint.
• Telling the market what we stand for, what we do, who we do it for, why it matters, and why we’re the only ones who can deliver on this vision.
• Competitive marketing: displacing legacy vendors with long-standing enterprise commitments, de-positioning alternatives, and winning against the “build our own” narrative.
• Developing hard-hitting persona use cases with clear value props and comparisons to the alternatives, including doing nothing or sticking with an existing tool.
• Building and delivering an ROI narrative that lands with Fortune 500 executives.
• Running enterprise pipeline channels across field marketing, social, influencer, analyst relations, PR and ABM.
• Building a modern analyst relations, PR and brand awareness engine.
• Keeping pace with weekly product launches and communicating new capabilities consistently to customers and prospects.
• Building, coaching and leading a world-class, efficient marketing team, and setting the standard for driving results with AI.

WITHIN ONE MONTH, YOU’LL:

• Build a deep understanding of our buyer, their pain points, our category and our competitive landscape.
• Deep-dive with Sales, Customer Success and Product to learn our solution, go-to-market motion and roadmap.
• Meet with X customers and X prospects to hear first-hand how senior leaders describe their challenges and our value.
• Be a daily user of WorkBoard and run your own OKRs and operating rhythm in it.
• Assess the current messaging, brand, website and pipeline engine, and have a clear action plan for the Key Results of your function.

WITHIN THREE MONTHS, YOU’LL:

• Be driving a company story and messaging framework that clearly positions WorkBoardAI as the agentic leader in SPM.
• Deliver competitive positioning and persona-based value props, and co-develop the enablement program with the CRO so Sales has adopted the new playbooks.
• Have a demand gen plan running across field marketing, social, AR/PR and ABM, with a clear account strategy for every tier 1 account, built with Sales.
• Have defined OKRs and success metrics for the marketing team, along with an AI-first plan for how the team works.

WITHIN SIX MONTHS, YOU’LL:

• Consistently hit $XXM+ in marketing-generated pipeline per quarter.
• Have WorkBoardAI and its leaders showing up in analyst coverage from Gartner, Forrester and others, and be impossible to ignore on LinkedIn.
• Have a best-in-class brand, website and identity that is consistent across every customer and prospect touchpoint.
• Have customer marketing programs generating pipeline and driving adoption of new capabilities.
• Have a world-class, efficient marketing team with a data-honest culture.

THE TEAM

You will be joining a fast-moving leadership team at a company in growth mode. Our product and engineering team launches new capabilities every week, and we’re a passionate, no-ego bunch fully dedicated to our customers’ success.

OUR VALUES - WE LIVE BY THE 4 H’S

Humble experts ~ Hungry for the opportunity ~ Intellectually honest ~ Operating as one happy team

A FEW OF OUR AWESOME BENEFITS

• Flexible PTO & sick days
• Paid holidays
• Health insurance
• 401K with employer matching
• Eligible for bonus program based on company performance
• And much more!

The US salary range for this full-time position is $200–250k + benefits. Our salary ranges are determined by role, level and geographic location. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.