VP, Media and Strategy

About Mile Marker

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. Mile Marker’s client roster includes FreshPet, DoorDash, Webster Bank, and Harry’s, among others. For more information, go to www.milemarkeragency.com.

About the role

Mile Marker is seeking a Vice President, Media and Strategy to lead client solutions, shape business-driving consumer and media strategies, and guide teams in delivering measurable impact for our existing and prospective clients. This leader will serve as a trusted advisor to senior clients and internal stakeholders, with a strong focus on full funnel expertise that will bring big-picture thinking that connects brand and performance.  The ideal candidate thrives in a hands-on, entrepreneurial environment, and is eager to help inform both culture and business driving strategies and deliver measurable impacts across our existing portfolio.

What you'll do

• Client & Business Leadership
• Serve as the senior strategic partner for clients, leading business and media strategy conversations.
• Turn client briefs into actionable strategies and executional plans that drive measurable business growth.
• Build holistic omni-channel media strategies and plans that connect brand objectives with performance-driven outcomes with an emphasis on lower-funnel results.
• Identify and cultivate opportunities for account expansion and agency growth playing a key role in organic and net new growth.
• Provide thought leadership on consumer behavior, media and industry trends, cultural insights, emerging tools and platforms to inform and inspire.
• Simultaneously lead multiple, complex engagements with key stakeholders.

Strategic Development & Delivery

• Lead the planning process from concept through execution, ensuring alignment with client goals and market dynamics across multiple clients simultaneously.
• Partner with media, analytics, and creative teams to deliver integrated solutions across channels.
• Synthesis of consumer journeys to inform strategies.
• Provide thought leadership on existing and emerging platforms, data-driven strategies, and performance optimization. 

Team Leadership & Growth

• Mentor and inspire a team of media professionals, setting a high bar for strategic excellence and delivery.
• Establish best practices and frameworks for client engagement, campaign development, and performance measurement.
• Familiarity to coach teams on the platform capabilities.
• Foster a collaborative culture that balances creativity, accountability, and results.
• Partner with the Growth team in new business development by shaping proposals, supporting agency positioning, and presenting strategic thinking and media strategies and plans.
  

Qualifications

• 12+ years of experience in media, advertising, or marketing, with proven expertise in full funnel strategy and execution.
• Strong expertise in media planning, omnichannel campaigns, or brand strategy; CPG, OTC and healthcare vertical knowledge a plus.
• Track record of leading multimillion-dollar client relationships and driving business growth.
• Hands-on experience with media channels including TV, OOH, Digital Display, Digital Video, Paid Social, Programmatic.
• Retail media experience a plus.
• Strong strategic acumen with the ability to connect client business challenges to actionable media solutions.
• Excellent communication and presentation skills, with executive presence in front of C-level audiences.
• Experienced people leader who can develop talent and build high-performing teams.
• Ability to thrive in a fast-paced, entrepreneurial environment while balancing big-picture vision with executional detail.

The pay range for this role is:

$170,000 - $180,000 per year (Hybrid)