Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
This isn't a traditional job application. We don't care about your resume. We care about how you think about YouTube, and specifically how you think about our channel. Read the instructions below and show us.
YouTube Creative StrategistWe make the most watched videos on the internet. And we're obsessed with getting better. That means we need people around us who understand the craft at a deep level: what makes a format retain viewers, what makes a title drive clicks, what makes a challenge feel fair and a climax feel earned.
This role sits at the intersection of creative development and channel strategy. You'll work directly on video concepts, format design, and performance analysis. You'll have real opinions and you'll be expected to defend them. You'll tell us what we should make, what we should stop making, and why.
We don't care how many years of experience you have. We don't care where you went to school. We care that you've watched this channel like someone who wants to make it, not just consume it, and that you can back it up when you walk in the room.
What you'll doYou'll shape what gets made and how good it is.
Depending on where you land in the team, that might mean developing video concepts from title and thumbnail all the way through to challenge structure and payoff. It might mean owning performance review across a set of channels: analyzing what worked, what didn't, and making concrete calls about what changes. It might mean both.
What it always means: having a strong, informed point of view on YouTube as a craft, and being willing to say it out loud.
What we're looking forDeep fluency with how this channel works.
Not just that you've watched a lot of MrBeast. That you've watched like someone who wants to understand why it works. You should be able to name specific videos, specific moments, and tell us what was working mechanically: the retention hook, the stakes architecture, the escalation structure.
You should also be able to tell us where we've fallen short. That's not a trick question. It's the most important one.
Strong analytical instincts matter too. You understand YouTube's performance metrics: view duration, CTR, retention curves, and you can connect those signals back to specific creative decisions. Data informs your taste. It doesn't replace it.
How to applyRecord three videos. Send us the links.
No resume required. No cover letter. Record yourself answering the three questions below, upload the videos wherever you want (YouTube unlisted is fine, Google Drive, Dropbox, anywhere we can click a link and watch), then submit the links using the form below.
There's no time limit and no required format.
Answer each question as its own video. Three videos, three links.
For all three, the same thing matters: specifics, not vibes. Name the video, name the moment, tell us why it worked. If you're pitching something new, walk us through it like you're in the room, title, thumbnail, beat by beat. If you're telling us what we got wrong, actually say something real, don't hedge it into nothing. Vague answers don't tell us anything. Specific ones do.
Ready? Submit your links here.
Paste the links to your three videos in the form below along with your name and contact info. We review every submission and will reach out within a few business days if we want to move forward.
The answers that stand out are almost always the ones where someone said something specific and meant it.
Spots are limited. Don't sit on this.
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
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