Lead the visual expression for Shark Beauty, managing a team, and driving brand storytelling through creative campaigns and innovative design. Collaborate across departments and present work to executive leadership while mentoring talent and maintaining brand integrity.

Lead the Front-End Innovation team in driving concept creation and early platform exploration for new products. Oversee design storytelling, mentoring talent, and ensuring technical feasibility in product development. Collaborate with engineering and marketing to bring consumer-centric innovations to market.