The New York-based HR-tech company Justworks is getting into the Halloween spirit this year, with subway ads inspired by the golden age of horror films.
Justworks’ dystopic ads dream up a vision of a world where 1099s and W2 come to life and zombie employees crave benefits with the same zeal that normal zombies crave brains. The idea, of course, is that Justworks’ software can alleviate these horrors and make running a business less frightening.
The campaign, which is running in subway cars around the city and the Union Square Station, was dreamed up with the help of the New York-based creative agency Circus Maximus.
New York tech companies have long turned to the city’s subways to reach the public with hilarious (and sometimes disastrous) results.
At any rate, if you haven’t already seen Justworks’ new ads, here are some of the spots:
Yes, this is what the HR team sees when you approach.
The horror.
The devil is in the details.
The only thing scarier than tax documents is the prospect of them becoming sentient.
Images via Justworks.
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