mParticle caps a successful year with $35M in Series C funding

September 20, 2017

mParticle has had a good 2017.

In just the past year alone, the customer data platform launched its new offering IDSync, announced a partnership with Snapchat, expanded to Europe and earned a slew of recognition in the media. And now, they’ve announced $35 million in Series C funding, and are looking to grow their team.

Led by Harmony Partners, with participation from Social Capital and Bain Capital Ventures, the funding will be used to further grow its customer data platform.

“The customer experience needs to be coordinated across many connected devices including mobile, connected TV, voice, web and more. Helping brands unify data across these touchpoints creates the foundation for customer success,” co-founder and CEO Michael Katz said in a statement. “With the new investment, and the rollout of IDSync, we’re excited to deliver on the promise to bring true digital CRM to leading consumer-facing brands.”

The company was founded in 2013, but really picked up momentum in 2016. In January 2016, mParticle raised a $15 million Series A, followed by a $17.5 million Series B in October. With this most recent funding, it’s showing no signs of slowing down.

“As more companies seek to coordinate customer experiences across digital and physical, with mobile at the center, mParticle is positioned perfectly to make this possible,” said Mark Lotke, Managing Partner, Harmony Partners. “We’re thrilled to help support this world-class team on their next phase of growth.”

The team is made up of serial entrepreneurs — two of whom were included in Adweek’s list of trailblazers in marketing tech — and they’re looking for more people to join their team. There are currently job openings in engineering, sales, operations and more.

 

Image via Shutterstock.

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