This generation is obsessed with subscription services — and investors are taking note. Quip, the dental hygiene subscription service, just announced a $10 million funding round led by Sherpa Capital.
The Brooklyn-based startup was founded as an electric toothbrush company and soon evolved into a dental hygiene platform that’s disrupting the industry. Aside from its metallic-chic electric toothbrushes and toothpaste, the startup also provides users with an oral care advice newsletter, rewards for timely dental appointments and an automatic delivery service.
“While we are known primarily for our electric toothbrush, it’s just one part of an oral health tech platform that seamlessly combines everyday oral care products with an engaging tips and advice hub and a connection to professionals, which we have been building since day one,” said CEO and Founder Simon Enever. “Both our oral health advice and dental connect services are in their early days, so this investment will allow us to rapidly expand these services.”
In order to grow Dental Connect, its advice and professional services platform, the company needs more tech and creative professionals. While most of its services are built on a custom stack, the rest of it is built on Ruby on Rails to account for flexibility and scale.
“We’re excited to start attracting ambitious developers who are eager to step up our integrations with the latest e-commerce, search, database and assistant technologies around,” said Enever.
With $300,000, quip launched in 2015 and reached 100,000 sales in its first year. Since then, it’s won TIME Magazine’s 25 Best Inventions 2016 and a 2016 GQ Grooming Award.
