MikMak, an NYC startup that helps brands like Hershey’s, Colgate and L’Oreal manage their online retail strategies, has closed a $10 million Series A round led by Wavecrest Growth Partners, bringing its total funding to $14 million.
The company’s dashboard helps brands break down what is going on across online retail channels like Walmart and Amazon as well as digital and social marketing channels — that leads to better visibility and more informed business decisions. These insights have become increasingly important amid the COVID-19 pandemic, with e-commerce experiencing unprecedented growth in the last few months.
In fact, MikMak founder and CEO Rachel Tipograph said in a statement that e-commerce demand “expanded by five years overnight,” which fueled the business’ 50 percent revenue growth since March. To keep up, Tipograph told Crunchbase News that the company plans to triple its current headcount of about 60 employees before the end of the year. Right now, MikMak has several open positions listed on its website across its customer success, operations, sales, product and engineering teams, all of which are remote.
Tipograph said this funding will also be used to, among other things, expand the company’s retail footprint, offer its services internationally and further develop its platform.
MikMak is not the only company of its kind seeing supercharged growth. Similar startups like CreatorIQ and Attentive have raised tens of millions of dollars in the last few months and are also growing their teams to meet demand.
