9 NYC Companies to Watch This Spring

Springtime in New York City brings a burst of vibrant activities and locations to explore. 

As the cold weather subsides, you can replace your heavy coats with a light sweater and take a leisurely walk through Brooklyn Botanical Garden’s cherry blossoms. Set aside your spring cleaning for a bit and explore the exciting culinary offerings at the Vegan Night Market or Latin Market.

Against the backdrop of spring, New York’s tech scene is blossoming, too. With startups securing $9 billion in venture capital investments in 2023 and the city playing host to over 25,000 tech-enabled startups, the vibrancy of New York’s tech ecosystem mirrors the reinvigorated energy of the season.

Built In NYC has compiled a list of nine companies to watch this spring. Discover more about their company cultures, benefits and missions.

 

 

 

 

What Nayya does: Nayya enhances benefits selection with a focus on personalization, offering a clearer, informed decision-making process through its software, data and AI-driven platform to simplify one of the most stressful consumer experiences.

 

 

Continuous learning: By enabling access to learning opportunities, Nayya not only enriches the expertise of its workforce but also cultivates an environment where innovation thrives. “The company has also supported my development by accommodating my schedule to attend conferences, workshops, and online courses,” said Senior Data Scientist Dionna Jacobson in a 2023 interview with Built In NYC. 

 

 

What Check does: Check simplifies payroll integration with its API for SaaS, HR and time-tracking platforms, handling tax calculations, remittances, filings and payments.

 

 

Collaborative wins: In a recent interview with Built In NYC, Software Engineer Alyssa Frazee shed light on Check’s commitment to excellence through unity and shared understanding. “Ensuring our analysis and understanding of the big picture supported the tradeoffs we had to make was very hard, but we overcame it with a ton of collaboration and great efforts across the team to understand the entire narrative,” remarked Frazee. 

 

 

 

What Applecart does: Applecart’s platform offers strategic visibility for essential content among key decision-makers and their networks, serving a diverse clientele, including Fortune 500 companies, agencies, nonprofits and governments across various communication channels.

 

 

Fostering inclusion: Applecart emphasizes empowerment and career advancement, cultivating an environment where well-being and work-life balance are prioritized through resources and professional development opportunities. “Since my very first day, everyone was welcoming and wanted me to succeed at my role and grow,” stated Software Engineer Andrew Nashed in a recent Built In NYC interview. 

 

 

What Canoe does: Canoe introduces AI-driven technology for efficient data management in alternative investments, transforming document processing into actionable intelligence.

 

 

Dynamic culture: To stay ahead of the curve in a sector that often favors rigid bureaucracy, the company embraces ownership and entrepreneurial spirit. “Canoe’s culture emphasizes creative problem-solving, transparent communication, and a flat hierarchy — conditions ideal for Canoe’s entrepreneurial team to take ownership of their work,” said Senior Product Manager Emily Sperling in an interview with Built In NYC. 

 

 

 

What Maven Clinic does: Maven Clinic, recognized as the world’s largest virtual healthcare platform for women and families, aims to redefine healthcare delivery through a comprehensive support system.

 

 

Making a difference: In a 2023 interview with Built In NYC, Senior Director of Talent Communications Alisha Sedor reflected on the impactful work team members at Maven Clinic do. “You’re helping deliver a product that truly changes lives by delivering improved health outcomes for people around the world,” said Sedor.

 

 

What Yieldstreet does: Yieldstreet’s innovative platform diversifies wealth creation by giving investors of all levels access to previously exclusive asset-based investments.

 

 

Investment access: Yieldstreet’s new partnership with Luma Financial Technologies expands alternative investment access to Luma’s RIA customer base. Yieldstreet CEO Michael Weisz highlighted the strategic alliance as mutually beneficial, stating, “Their dynamic platform combined with Yieldstreet’s rigorously evaluated offerings is a win-win for advisors seeking additional portfolio diversification strategies for their clients.”

 

 

 

What OpenWeb does: OpenWeb aims to enhance online discourse through technology that fosters engaged communities, reduces toxicity and improves safety, serving over 700 leading publishers and 100 million monthly users.

 

 

Openness and transparency: OpenWeb’s ethos of treating every customer as a partner is a testament to its commitment to building strong, trust-based relationships. “When a partner raises concerns or frustrations about our products, we are quick to jump into action and immediately get in front of them and listen to their issue,” said VP of Partner Success Daniella Kohlhagen in an interview with Built In NYC. 

 

 

What Caden does: Caden’s data intelligence platform offers a secure mobile app for users to control their data with consent, earning rewards for sharing anonymized information while providing enterprises with actionable consumer behavior insights.

 

 

Data empowerment: After securing $15 million in Series A funding, CEO John Roa reflected on the company’s mission to offer users control over their data sharing and monetization. “Our core offering is, and will always be, empowering users to have more control of their data and rewarding them if they choose to share it with a trusted third party,” said Roa in a statement. 

 

 

 

What AB Tasty does: Marketing tech company AB Tasty helps companies optimize customer experiences. Users can harness features like experimentation, personalization and product optimization to transform the buyer journey.

 

Prioritizing feedback: At AB Tasty, embracing diverse perspectives and fostering a supportive environment is vital to success. “We encourage our employees to voice their opinions and make suggestions,” said CEO Alix De Sagazan in an interview with Built In NYC. “Iterating and adapting is what we do best. Above all, we value curiosity and kindness in our employees.”