Fluent, a company working to help brands reach highly engaged customers, announced the appointment of its latest executive team members. Jeanniey Walden joins the company as chief marketing officer after founding Liftoff Enterprises. She will work to accelerate Fluent’s growth and expand its platform capabilities across the path to purchase.
“Jeanniey understands our customers because she has been one of them,” Don Patrick, Fluent’s CEO, said in a statement. “She has spent her career building brands, leading commerce media transformation and navigating many of the commerce media challenges our clients are confronting today. Having that perspective inside Fluent, as we accelerate our growth and our position as a leader in commerce media, will be incredibly valuable, not only to our own business, but to the brands we serve.”
The company’s exclusive ad inventory, extensive first-party data and proprietary machine learning capabilities allow it to unlock more revenue streams for brands, helping advertisers capture customer attention at scale. Fluent’s commerce media business has been an integral driver of the company’s growth, and Walden is positioned to help further this trajectory. She will apply more than three decades of marketing, commerce, digital transformation and business growth experience to scaling Fluent’s brand and go-to-market strategy with customers such as CVS, Dick’s Sporting Goods, Bath & Body Works, Walmart and Wyndham.
