Fluent, a New York company working to connect brands with highly engaged customers, recently announced the launch of its subsidiary, Trevant. Trevant is a creator marketing agency designed to help mid-to-large brands run creator programs across multiple products, platforms and audiences.
“The bar for accountability in creator marketing has risen — and rightly so,” Don Patrick, CEO of Fluent’s CEO, said in a statement. “Trevant gives brands the creative and operational capabilities to scale the channel with confidence, and the measurement to prove it’s working.”
Trevant has a network of over 5,500 creators and operates infrastructure capable of sourcing and vetting creators from a pool of more than 10 million people across multiple channels and networks. Brands including Norwegian Cruise Line, TP-Link and Rocky Mountain Chocolate Factory use Trevant’s platform to increase their visibility.
