Genius AI, which recently rebranded from GlossGenius, announced a Series D funding round led by Lux Capital that puts its valuation at $1.15 billion. Although the company did not disclose the dollar amount, the round brings Genius AI’s total capital raised to more than $125 million as it embraces a new name to reflect its growth.
Founded in 2017 to build software for the technologically underserved beauty and wellness space, the company offers a unified platform that streamlines booking, payments and marketing operations. Today, it supports more than 125,000 businesses, collectively helping them save an estimated 112 million hours of administrative work and generate $2 billion in additional revenue.
As it welcomes customers outside beauty and wellness and expands its offerings beyond software, the new name Genius AI is helping the company reinforce a focus on delivering AI capabilities for the in-person service economy.
“We’re releasing products that run the back office on their own, so business owners can finally do what they dreamed of. We are building toward a world in which a service business’s calendar fills itself, payments handle themselves, the front desk never misses a call and every client is triaged and supported with personalized care. The practitioner walks in, does the work they spent their life wanting to do and walks out. The rest runs itself,” Genius AI co-founders Danielle Cohen-Shohet and Leah Cohen-Shohet wrote in the company’s announcement.
