Qloo has secured $25M in Series C funding led by AI Ventures. Qloo operates an AI-powered insights engine that analyzes behavioral data from consumers worldwide, helping brands understand and act on customers’ tastes and preferences. The funding will help Qloo commercialize new artificial intelligence applications and foundational models around consumer taste.
Qloo’s API can identify connections between consumer brands, music, film, TV, podcasts, dining, travel and more to predict consumers’ preferences. It does so without leveraging personally identifiable information and works to help brands including Netflix, Michelin, Samsung and JCDecaux drive revenue through product innovation and enhanced customer engagement.
With its new funding, Qloo is gearing up to introduce a self-service interface later this year, making consumer and taste analytics available to small and mid-sized enterprises and individuals.
