Strella Raises $14M Series A for AI-Powered Customer Research Platform

The company aims to expand its platform to include mobile customer research.

Written by Mia Goulart
Published on Oct. 17, 2025
Strella team smiling indoors, standing in a modern office with wooden floors.
Photo: Shutterstock
REVIEWED BY
Rose Velazquez | Oct 17, 2025

New York-based Strella has raised $14 million in Series A funding led by Bessemer Venture Partners, with participation from Decibel Partners, MVP Ventures, Bain Future Backed Ventures and 645 Ventures. The capital will be used to expand its platform for qualitative customer research and accelerate team growth.

In a company blog post, Strella shared that the funding comes exactly one year after its founding. The company was started to address common challenges in workplace research by bringing customer insights into a single platform, using AI for tasks like moderating interviews, automating scheduling and analyzing data in real time.

Already partnering with enterprises like Amazon and Chobani, Strella is being adopted across teams where “customer understanding matters,” including product development and UX research, among others.

Strella is currently hiring for multiple roles.

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