“This company is poised for tremendous growth,” says Ergatta co-founder and CEO Tom Aulet. “This is a new category that we’ve created, and this funding is validation of that category.”
Resident operates on a unique marketing model. Rather than stick to formal titles, it follows a full-stack marketing method, wherein each team member has multiple roles, and as a result, a wide base of knowledge to draw from. Also known as “growth marketing,” the practice of having a team of well-rounded specialists has been a fixture in tech for years.
This fresh funding will help Codecademy expand its curriculum and grow the business internationally, specifically in India where CEO Zach Sims feels its education technology will really thrive. The company is also hiring, with more than 50 open tech positions at its NYC HQ.
Director of Customer Success Jason MacMurray describes how the company’s CSMs lean on the right strategies to stay proactive in the fight against churn.
