U.S. expansion will support aggressive company growth plans
NEW YORK - Eyeota, the global leader for audience data, has opened its first U.S. office in New York’s Union Square. The expansion follows a successful round of funding earlier this year and will allow the company to widen its footprint in the U.S.
“Since we founded Eyeota in 2010, we have been building the company to serve the international markets of APAC, Europe and Latin America. Now that we have established deep roots in these regions working with top agencies and brands, we are well-positioned for U.S. growth,” said Kevin Tan, co-founder and CEO, Eyeota. “We are very excited to embark on our new chapter and expand our business to the States with the opening of the New York office.”
Eyeota provides marketers with access to over three billion unique profiles in Europe, APAC and the Americas. The company currently partners with some of the top agencies and trading desks around the globe, including Dentsu Aegis Network, WPP, Neo @ Ogilvy, Havas, GroupM, Omnicom Group, iProspect, among others, and serves the data targeting needs of many leading global brands. By working with global leaders in online and offline data, as well as publishers, Eyeota provides a more comprehensive view of audience data and insights.
“Eyeota stands at the forefront of audience data and market insights, delivering key analysis to advertisers to improve their engagement with online audiences on a more targeted and personal level,” said Russ Fradin, co-founder and CEO of Dynamic Signal. “Eyeota’s exponential growth in audience data segments and expansion to new markets is a testament to Kevin’s international expertise and business acumen.”
Tan has relocated to New York City from the company’s headquarters in Singapore to manage operations and oversee company growth in the States. The Eyeota New York office is primarily comprised of marketing, data analysis, product development, sales and account support staff. Over the course of the next six months, Eyeota plans to double its employee headcount in New York and is seeking candidates for various positions in this region as well as Chicago and key cities in California.
For more information on career opportunities at Eyeota, visit www.eyeota.com/careers.
About Eyeota
Eyeota is the global leader for audience data with 3 billion unique profiles in Europe, APAC and the Americas. The company provides marketers with the data they need to reach the right online audiences and cut campaign waste while also enabling publishers to monetize their audiences more widely. Eyeota is a certified member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising, and has received consumer privacy certifications around the world. Eyeota data delivers deep audience insights to help brands understand their customers in a new way - as humans. For more information, visit https://www.eyeota.com/.
