Cali's Books
Teams at Cali's Books
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Edtech • Kids + Family
Own Amazon performance end-to-end and run paid acquisition across Meta, Google, and TikTok. Optimize campaigns, bids, keywords, and PDPs to improve ACOS/TACOS and CAC. Build experimentation roadmaps, drive qualified site traffic, partner on creative, and proactively report insights and recommendations to grow the D2C business.
