California Specialty Pharmacy
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Healthtech • Pharmaceutical
Develop and execute integrated B2B marketing campaigns targeting provider, payer, and manufacturer audiences. Partner with sales and account teams on demand generation, account-based initiatives, sales enablement, events, email outreach, CRM, and marketing automation. Track campaign performance, optimize programs using data, strengthen marketing-sales processes, and build scalable tools and resources. The role requires managing multiple initiatives from strategy through execution and may involve travel to team meetings and industry events.
