The Farmer's Dog
Greater NYC Area
1 week ago
We’re looking for an experienced CRM & Lifecycle manager to play a crucial role in leading how The Farmer’s Dog communicates with its leads, customers, former customers, and evangelists. Your job will be to own our customers’ communication lifecycle - including campaign planning & optimization, the CDP/ESP infrastructure to support your bold ideas and innovative multivariate tests, and all relevant 3rd party relationships.
In the role, you’ll partner closely with teams across the business (Acquisition, Brand, CX, Operations, Data Strategy & Insights, Engineering, etc.) to build a best-in-class customer lifecycle. You’ll work on everything from gaining a deep, nuanced understanding of how to overcome barriers to purchase via high-impact, sophisticated experimentation to strategizing how and when we communicate new products to our most loyal customers. You’ll also work cross-functionally to ensure that our customers’ email & SMS experiences are as enjoyable and seamless as the products they receive in their boxes.