Paid Social Marketing Lead
The Farmer's Dog
Greater NYC Area
2 months ago
Run all facets of our paid social marketing (strategy, execution, optimization, etc.) and own its KPIs.
Present strategy recommendations to senior leadership and then roll up your sleeves to develop, build, and execute.
Own the optimization framework. This means setting and executing on the iterative testing agenda in support of a wide-array of insights and optimizations.
Run the creative agenda - partnering with copy, design, and brand teams to execute high performance (and beautiful!) creative.
Conduct in-depth analyses to support your optimization framework in tandem with our data & analytics teams.
Manage relationships with external partners and work with a wide-array of internal teams (Brand, Content, Engineering, Customer Experience, etc.)
Support our multi-channel optimization framework.