Footprint Benefits Overview

Own post-sale relationships for a portfolio of B2B software customers, guiding onboarding and go-live, coordinating implementation support, conducting regular account reviews, driving renewals, identifying expansion opportunities, and closing upsells. Build the company’s account management function, collaborate with Forward Deployed Engineers and Account Executives, and help regulated financial-services customers expand their use of Footprint’s compliance platform.

Own Footprint’s demand generation programs across paid acquisition, SEO, AEO, lifecycle email, funnel conversion, measurement, and attribution. Build and optimize LinkedIn and Google campaigns, create nurture journeys, improve landing pages, establish HubSpot reporting, and connect events and brand investments to qualified pipeline. Manage budgets, report to leadership, align with sales, and use AI tools and automation to accelerate campaign execution and analysis.

Generate qualified business opportunities through outbound prospecting to banks and fintechs. Engage prospects about financial crime, fraud, KYC, and compliance challenges; manage leads and pipeline in HubSpot; collaborate with sales and growth teams on messaging and outreach; and develop expertise in financial crime, identity, and compliance markets.