Manager, Paid Search & Programmatic
Greater NYC Area
2 weeks ago
Perform day-to-day campaign activities for Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
Manage Google Ads, Bing Ads, Display and Video 360, Google and Bing Shopping, and Preferred Deals via DoubleClick.
Staying apprised of current and new search features and DSP functionality, and data products, then successfully deploy on relevant campaigns.
Manage budget allocation, pacing, and reporting across all search, display, video and shopping campaigns.
Use Google Analytics and other site technologies to evaluate campaign performance, performing timely and iterative improvements.
Utilize marketplace opportunities through Display & Video 360 to discover, negotiate, and test new audiences and preferred inventory partnerships.