Teams at Huda Beauty

Leads Huda Beauty’s Americas public relations strategy, brand storytelling, media relationships, product-launch communications, crisis management, and reputation protection. Advises the founder and senior leadership, builds PR frameworks, oversees budgets and measurement, and partners with digital, social, content, and internal communications teams. The role drives earned-media impact, cultural relevance, thought leadership, and innovative social-first storytelling across the American market.

Develops and leads influencer marketing strategy across the Americas, managing talent relationships, paid partnerships, PR coordination, events, budgets, campaigns, and performance measurement. The role collaborates with global and regional teams to strengthen brand awareness, engagement, and credibility for Huda Beauty. Responsibilities include influencer identification, contract negotiation, campaign KPI tracking, ROI analysis, social strategy refinement, and monthly reporting.

Lead influencer and PR strategy across the Americas (focus on Spanish-speaking Latin America). Build and manage creator relationships, support launches and seeding, run outreach and list building, monitor performance, maintain inbox and operations, collaborate with global teams, and provide cultural insights to grow brand awareness and engagement.