KREWE Benefits Overview

Lead the product design process for eyewear collections, collaborating with the Founder to translate creative vision into production-ready designs while managing the full product lifecycle and establishing design systems.

Lead and scale KREWE’s visual identity across channels by defining creative direction, directing campaigns and production, building creative systems, and managing and mentoring the creative team to ensure cohesive, high-quality output.

Lead and execute KREWE's brand strategy and integrated campaigns across Retail, eCommerce, PR, Social, CRM, and Wholesale. Build marketing plans, launch strategies, and operational systems; align cross-functional teams; mentor and manage the Brand Marketing team to drive awareness, cultural relevance, customer acquisition, and revenue.