Teams at KREWE

Leads KREWE’s company-wide commercial strategy and revenue performance across retail, ecommerce, wholesale, eventing, optical, and emerging channels. Directly oversees wholesale and global sales, develops international markets and partnerships, manages forecasting and sales targets, and aligns inventory, marketing, and channel performance. The role reports to the CEO and requires executive leadership across a fast-growing premium consumer brand.

Own KREWE’s ecommerce P&L and digital growth strategy, including site operations, merchandising, acquisition, performance marketing, email, SMS, CRM, analytics, and conversion optimization. Lead and build the digital team, manage budgets and forecasting, develop mature paid media and retention engines, and partner with Brand, Retail, and Wholesale leadership. The role is based onsite in New York with regular travel to New Orleans.

Own KREWE’s Email and SMS CRM strategy, lifecycle marketing programs, segmentation, personalization, automation, testing, reporting, and optimization. Build customer journeys from acquisition through retention and win-back, using Klaviyo and Attentive to drive ecommerce revenue, engagement, and customer lifetime value. Collaborate with Marketing, Creative, Ecommerce, Retail, and Events to deliver branded omnichannel experiences and improve CRM performance.