Events Marketing Specialist - NYC
Greater NYC Area
1 hour ago
Defining region-specific marketing plans that support our sales strategy.
Organizing and hosting in-person events that create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships.
Develop strategies to invite key personas to attend events.
Manage all aspects of event coordination including: strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.
Responsible for copywriting event collateral such as emails and landing pages.
Collaborate with sales leadership and business development team for outreach strategies for all stages of event, including pre and post event.
Research industry events and marketing/campaign opportunities and evaluate sponsorship based on company objectives and target audience.
Assist regional sales teams by increasing local/regional brand awareness and driving leads and MQLs in the region.