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AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Lead Hot Lucks editorial vision and year-round content ecosystem across digital, video, audio, social, newsletters, live events, and branded content. Build audience growth, launch YouTube and audio initiatives, develop sponsorship-driven editorial programs, manage and mentor editorial staff and contributors, and use performance data to optimize content and drive engagement, ticket sales, and revenue.
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Lead social strategy and produce short-form video content for Hot Luck. Create, direct, edit, and appear on-camera for festival coverage, interviews, creator collaborations, and recurring social franchises. Grow audience across YouTube, TikTok, Instagram, and live-stream platforms while collaborating with Events and Editorial teams.
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Write high-converting direct-response copy across channels (website, email, SMS, social, ads, onsite). Develop and test messaging, analyze performance, collaborate with designers and product, and maintain a library of winning hooks and offers to drive user acquisition, activation, and retention.
