Jobs at People Inc.

Lead Hot Lucks editorial vision and year-round content ecosystem across digital, video, audio, social, newsletters, live events, and branded content. Build audience growth, launch YouTube and audio initiatives, develop sponsorship-driven editorial programs, manage and mentor editorial staff and contributors, and use performance data to optimize content and drive engagement, ticket sales, and revenue.

Lead social strategy and produce short-form video content for Hot Luck. Create, direct, edit, and appear on-camera for festival coverage, interviews, creator collaborations, and recurring social franchises. Grow audience across YouTube, TikTok, Instagram, and live-stream platforms while collaborating with Events and Editorial teams.

Write high-converting direct-response copy across channels (website, email, SMS, social, ads, onsite). Develop and test messaging, analyze performance, collaborate with designers and product, and maintain a library of winning hooks and offers to drive user acquisition, activation, and retention.

Design and implement scalable, highly available backend services and APIs for Picksy. Own production services end-to-end, lead architecture and reliability improvements, mentor engineers, drive technical debt reduction, and provide clear documentation while collaborating with product, data, web, and mobile teams.

Lead go-to-market execution for enterprise advertising products: own and maintain the Ad Product Catalog, coordinate cross-functional GTM launches, train and support NYC revenue teams, and analyze adoption and yield to inform product and commercial optimizations. Serve as local subject-matter expert and project manager to drive field adoption and commercial readiness.

The Associate Director will lead research strategy, manage teams, create collateral, and deliver insights for Beauty, Style, & Entertainment verticals.

Lead visual design for the PEOPLE App, directing a multidisciplinary team to create on-brand digital editorial and marketing assets, build scalable templates and maintain digital brand guides while collaborating with product, marketing, and editorial stakeholders to deliver high-quality, timely creative work.

Lead strategy, execution, and optimization of newsletters and browser notifications for Entertainment & Beauty brands. Develop engagement, retention, segmentation, and A/B testing strategies; analyze performance and KPIs; partner cross-functionally with editorial, product, design, analytics, and marketing to grow subscriber LTV and program health.

The SVP of Data Platform will lead the strategy and architecture for enterprise data infrastructure, manage a high-performing team, and drive data governance and AI readiness.

Assist in training the Move Team, oversee relocations, manage event setups, maintain inventory, and ensure efficient workflow and compliance within the team.

Edit and occasionally shoot shortform and longform videos for PEOPLE’s social platforms and app, focusing on vertical formats, teasers, and viral TikTok/Reels. Collaborate with reporters, editors, designers and the video team, attend events to capture content, and deliver high-quality videos on tight deadlines.

Lead onsite and in-app conversion strategy to grow newsletter, app, and paid subscriptions. Design user journeys, gating and upsell strategies, oversee experimentation (A/B testing), define Martech integration (e.g., Piano, Digioh), establish KPIs and reporting, and manage a direct report while collaborating with product, data, editorial, and engineering teams.

Manage and execute onsite and in-app conversion marketing campaigns from concept to launch. Handle project management, asset trafficking, QA, scheduling, and performance monitoring. Use martech and analytics tools to report KPIs, propose A/B tests, and optimize campaigns to drive user acquisition, app downloads, subscription conversions, retention, and operational efficiency. Collaborate cross-functionally with Product, Design, Data, App, and Brand teams.

Manage and optimize search, social, and native advertising campaigns, traffic and distribute ad products, analyze pacing and performance, control media budgets and accruals, respond to stakeholders, and assist with reporting and forecasting to meet client obligations.

Drive revenue growth across assigned healthcare accounts (pharma, CPG, OTC) by building agency and client relationships, developing sales strategies, coordinating internal teams, forecasting performance, and managing campaign planning and execution to meet quarterly and annual targets.

The Senior Director will lead the Customer Data and Orchestration Platform, focusing on technical architecture evolution, product strategy, and team management to drive customer growth and optimize marketing efforts.

Lead a team to design, operate, and scale core data pipelines and analytics infrastructure. Ensure reliable ELT/ETL, dbt-based models, data governance, metric consistency, and cross-functional partnership to deliver trusted self-service analytics and measurable business impact.

Design and deliver high-quality creative assets for brand-led events and experiential initiatives across print, digital, social, presentation, and on-site materials. Partner with cross-functional teams to develop concepts, maintain brand systems and templates, prepare vendor-ready files, and manage multiple projects with strong attention to detail and production accuracy.

Sell and grow print and integrated advertising for the Health & Pharmaceutical vertical, driving revenue, market share, and profitability. Build agency and client relationships, develop consultative sales strategies, create presentations using research and audience insights, provide accurate forecasts and sales operations support, respond to RFPs, and contribute to strategic planning and cross-functional initiatives. Hybrid role based in New York with ~20% travel.

Lead content, communications, and thought-leadership strategy for D/Cipher. Develop executive messaging, social and PR strategy, award submissions, and multi-channel campaigns. Partner with product, sales, and creative teams to align messaging, drive brand visibility, measure performance, and produce content that translates complex AdTech concepts into clear, persuasive narratives.