Teams at Randa Apparel & Accessories

Leads wholesale sales strategy and revenue growth for men's apparel and lifestyle brands. Secures new retail distribution, expands existing accounts, builds senior-level retailer relationships, and develops profitable account growth plans. Oversees forecasting, business analysis, negotiations, and strategic planning while collaborating with merchandising, planning, marketing, product development, sourcing, and operations teams to execute seasonal launches and growth initiatives.

Leads national retail partnerships and sales growth across apparel and accessory brands. Develops account strategies, manages executive relationships, negotiates business terms, identifies new opportunities, and drives revenue, margin, inventory, and profitability goals. Partners cross-functionally on product, merchandising, planning, sourcing, and supply chain strategies while mentoring sales talent. Represents the company at customer meetings, trade shows, and industry events.