Teams at Recovery Centers of America

Leads enterprise performance marketing, demand generation, digital strategy, brand positioning, patient and provider engagement, analytics, reporting, budgeting, and marketing operations. Develops multi-channel campaigns, manages marketing technology and vendors, builds analytical models and dashboards, and translates performance data into growth strategies. Oversees a marketing team and ensures admissions, cost-per-admission, financial, and operational targets are achieved in a behavioral healthcare environment.

Leads strategic sourcing and procurement activities, including purchase orders, RFQs, RFPs, supplier evaluations, contract reviews, negotiations, and vendor relationship management. The role develops sourcing strategies, secures cost and service improvements, ensures compliance, and collaborates with internal stakeholders on supplier contracts and procurement objectives.

The Chief Marketing Officer will lead enterprise-wide marketing strategy, brand development, customer insights, demand generation, and patient acquisition. Responsibilities include building full-funnel campaigns, expanding national brand presence, analyzing markets for facility and service-line growth, improving conversion metrics, adopting AI and automation, and developing the marketing team. The CMO will collaborate with operations, business development, finance, technology, and leadership while strengthening organizational culture and employer branding.