Teams at SimpsonScarborough

Own and execute data-driven B2B growth marketing programs that generate qualified demand and support pipeline development. Responsibilities include analyzing HubSpot and performance data, developing lifecycle and nurture strategies, executing segmented account-based campaigns, directing content and design resources, editing marketing assets, activating research, and supporting SEO/AEO, website, events, paid, and owned channels. The role partners closely with Business Development and targets higher education decision-makers.