Account Based Marketing (ABM) Manager

About GlossGenius

GlossGenius is the AI-powered system behind the world’s most meaningful appointments, helping 100,000+ service businesses earn more revenue and free up time for the work they love. Our agentic workforce gets more clients in the door, grows profit per appointment, and keeps clients coming back — doing the jobs owners never had time for and couldn’t justify hiring to fill. Businesses on GlossGenius process billions in annual payment volume, and see 65% more revenue using GlossGenius Payments by growing ticket size, rebooking clients at checkout, and saving on processing fees.

As an ABM Manager at GlossGenius, you will play a key role in building and scaling our account-based marketing (ABM) motion — driving awareness, engagement, and conversion among target accounts. You will own the strategy, messaging, campaigns, and channel mix that turn target accounts into GlossGenius customers, with a focus on segments where the playbook is still being built. 

You'll operate at the frontier of AI adoption — not just using AI tools, but building repeatable, AI-powered GTM workflows that make our ABM motion smarter and faster at scale. This means leveraging intent signals, building personalized sequences at volume, and continuously tightening the feedback loop between campaign performance and strategy.

You will report to the Lead, Upmarket Growth. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 3-4 days per week in the office. 

• Define the ABM campaign strategy and channel playbook — including messaging, channel mix and the metrics that tell you it's working
• Own execution of that ABM motion end-to-end— from account selection and segmentation through campaign execution, Sales handoff, and performance reporting
• Design and execute integrated multi-channel ABM campaigns (outbound email, direct mail, digital) tailored to key personas and funnel stage
• Build AI-powered campaign workflows that scale personalization: leveraging intent data, firmographic signals, and behavioral triggers to prioritize and sequence outreach
• Partner closely with Sales, RevOps, and Product Marketing to align on account targeting, campaign strategy, pipeline metrics, and handoff processes
• Own performance reporting — track MQL pacing, pipeline contribution, and activation rates by segment, and translate results into strategy adjustments
• Run structured A/B tests across messaging, offer, and channel mix; build a learning agenda that compounds over time
• Continuously gather competitive and customer intelligence to sharpen positioning and campaign strategy

• 3+ years of B2B demand gen or ABM experience, ideally at a high-growth technology company
• Proven track record running multi-channel ABM campaigns that drove measurable pipeline — not just MQLs, but revenue contribution
• Experience building a net-new campaign motion — you're comfortable operating without a defined playbook and know how to create structure from ambiguity
• Expert fluency with AI tools for GTM: you've built GTM workflows using Claude Code, Clay or similar platforms, and you have a strong point of view on how AI is reshaping outbound and ABM
• Deep competency in segmentation, intent signal interpretation, and account prioritization — you know how to find the right accounts and the right moment to reach them
• Strong email copywriting skills with demonstrated ability to craft persona-specific, funnel-stage-appropriate messaging that converts
• Comfortable in the data: you can pull performance metrics, build simple models, and turn analysis into actionable insights and strategic adjustments 
• Collaborative working style with a track record of tight alignment with Sales and RevOps — you treat pipeline as a shared metric, not a handoff

Benefits & Perks

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (i.e., working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit—employees are eligible to contribute starting day 1 of employment
• Professional Development—employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $115,000-$135,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.