Leads influencer and VIP strategy for fashion, lifestyle, and consumer brands. Responsibilities include client leadership, talent sourcing, celebrity and stylist partnerships, campaign strategy, negotiation, contracting, content approvals, affiliate program integration, performance optimization, and relationship development. The role also mentors junior staff, identifies growth opportunities, and connects culturally relevant moments to measurable brand and commercial outcomes.
Account Director, VIP/Influencer at AZIONE PR
Location: New York City
About AZIONE: AZIONE is not a traditional PR agency - we operate at the intersection of culture, influence, and brand. We build relevance, not just awareness, helping brands enter culture and stay there. Our work spans PR, influencer, talent, partnerships, and experiential, engineered to drive emotional velocity and real business impact.
Job Description: We’re looking for an Account Director to lead Influencer + VIP across a portfolio of fashion, lifestyle, and consumer brands. This is not a coordination role, it’s a culture-driving, relationship-led, revenue-minded position.
You should be deeply embedded in the talent ecosystem - influencers, celebrity, stylists, managers, publicists, agents, etc. - and know how to translate relationships into moments that move brands forward.
You understand the full spectrum of influence:
- Micro → Macro → Mega
- Organic → Paid → Affiliate-driven performance
- Cultural relevance → Commercial impact
You don’t just follow trends, you spot them early, shape them, and plug brands into them in a way that feels earned.
Key Responsibilities:
Client Leadership & Growth
- Serve as senior lead across Influencer/VIP workstreams, owning strategy, execution, and outcomes
- Act as the client’s go-to for all things talent, translating business goals into culturally relevant partnerships
- Identify and drive organic growth opportunities (campaigns, partnerships, always-on programs)
- Partner with senior leadership to evolve scopes and scale programs
Talent Strategy & Cultural Relevance
- Build and lead full-funnel influencer + VIP strategies across:
- Organic seeding
- Paid partnerships
- Celebrity + stylist dressing
- Affiliate / performance programs (ShopMy, LTK, etc.)
- Identify the right mix of voices - from niche authority to mass reach - to drive both credibility and conversion
- Concept and execute campaigns that tap into culture, not just calendars
- Translate trends, moments, and emerging platforms into actionable brand opportunities
VIP + Celebrity Ecosystem
- Own and grow relationships across:
- Talent managers, agents + publicists
- Celebrity stylists + glam teams
- Drive consistent celebrity dressing moments, placements, and cultural visibility
- Identify and secure high-impact talent partnerships (earned + paid)
- Secure celebrity sightings and moments that extend into media + social
Execution Excellence
- Oversee end-to-end execution of influencer + talent campaigns:
- Talent sourcing + vetting
- Negotiation + contracting
- Content direction + approvals
- Reporting + performance optimization
- Lead seeding programs that actually land, not just send product
- Concept standout mailers and moments that cut through feeds and group chats
- Ensure all programs ladder back to clear KPIs (reach, engagement, conversion, affiliate performance)
Affiliate and Performance Integration
- Strong understanding of affiliate ecosystems (ShopMy, LTK, Impact, etc.)
- Ability to build programs that bridge brand and performance
- Partner with clients on commission structures, tracking, and optimization
- Identify influencers who drive not just content, but commerce
Networking + Relationship Building
- Maintain and continuously grow a high-value, highly responsive network across:
- Influencers (all tiers)
- Celebrity + VIP
- Stylists
- Managers, agents, publicists
- Be known as someone who gets things done quickly and well
Leadership
- Lead, mentor, and elevate junior team members across influencer + VIP
- Set the bar for taste, speed, and execution
- Foster a team culture that is proactive, plugged-in, and solutions-oriented
What Makes You Stand Out
- 6+ years experience across influencer, VIP, or talent
- Proven ability to execute across:
- Micro → Macro → Mega influencers
- Organic + Paid + Affiliate programs
- Deep, active relationships with celebrity stylists
- Strong understanding of what’s culturally relevant right now, and what’s next
- Experience integrating affiliate / performance (ShopMy, LTK, etc.) into programs
- Ability to think both creatively and commercially
- Highly organized, but not rigid; comfortable moving fast and figuring things out
Benefits:
- Salary - $120,000 - $140,000 (commensurate with experience)
- 100% medical and dental coverage
- Bonus and commission opportunities
- Year-long summer Friday hours
- 401K benefits
To Apply: Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.
AZIONE New York, New York, USA Office
225 Broadway, 33RD FL, New York, NY, United States, 10007
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