APAC Marketing Lead, DX

About DX
DX is headquartered in Salt Lake City, Utah and is one of the fastest-growing SaaS companies globally. We help engineering leaders build high-performing, productive teams. DX collects millions of data points daily, powering insights into developer productivity and experience at companies like Pinterest, GitHub, BNY, Xero, and many more . Our business has scaled profitably and grown rapidly-tripling annual recurring revenue in the last several years.
DX recently closed on its acquisition by Atlassian . By joining Atlassian, we will expand our resources, accelerate growth and R&D, and ultimately deliver greater impact to our customers.
What we value at DX
Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can't control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.
About the role
DX is already in APAC. This role is about expanding our reach and presence in the region.
We're looking for an APAC Marketing Lead to own DX's presence in the region. This role needs to be the connective tissue between our APAC market and the rest of DX marketing: translating what's landing and what we need to do differently to win in the region. That means knowing the target accounts, partnering closely with AEs, and building the right mix of plays to reach the right people. This is a founding-marketer role: someone with experience who can figure out what needs to happen, then make it happen.
What you'll own
Accounts & field partnership

• Maintain a working view of target accounts in the region - who's in them, what campaigns have reached them, and where they sit in the pipeline
• Partner with AEs to build account engagement plans: identify the right contacts, match programs to buying stage, and ensure every priority account is getting reached with something relevant
• Execute the plays that bring those plans to life - executive roundtables, CxO dinners, partner-led motions, direct mail, personalized digital campaigns, 1:1 ABM touches, or whatever else the account needs

Messaging & market intelligence

• Be the voice of APAC inside the marketing org - bring back what you're hearing from customers, AEs, and partners so global programs reflect what's actually happening in the region
• Review existing ads, emails, and campaign assets alongside demand gen and push for changes that make them work in-region: language, cultural context, proof points, positioning
• Identify gaps in case studies, product marketing, and website content that limit regional resonance - and make sure the right teams know about them

Events & executive programs

• Work with the events team to ensure DX has the right presence at the right events in APAC - and support that presence directly, whether that means running a booth, hosting a side event, or shaping on-site activations
• Run use-case-led executive programs - roundtables, CxO dinners, invitation-only events - that bring the AI transformation story to senior decision makers in the region
• Partner with Events and Events Content Managers to recruit executives at target accounts as attendees or speakers
• Design regional ancillary programming around global moments (TEAM, Team on Tour) that turns brand presence into territory-specific pipeline opportunities

Webinars & content

• Host regional webinars in your timezone featuring the APAC Field CTO, North America Field CTO, researchers, or other subject matter experts - content calibrated to the APAC audience and business context
• Partner with demand gen to promote those programs locally and drive the right attendees

Growth & experimentation

• Identify and test new channels, communities, partners, or plays that could expand DX's reach in APAC
• Build the case for scaling what works - and cut what doesn't

What success looks like in the first 6 months
Month 1-2: Get oriented & start building

• You have a working view of the top target accounts in APAC - who's in them, what's reached them, and where they sit in the pipeline
• You've met and built a working relationship with the AEs, demand gen, events, and Field CTO you'll be collaborating with most
• You have a clear point of view on where the biggest gaps are: accounts we're not reaching, messaging that isn't landing, events we should be at but aren't
• At least one executive program (roundtable, CxO dinner, or similar) is planned and in motion
• Account engagement plans exist for the highest-priority accounts - with specific plays tied to each
• You've reviewed existing campaign assets with demand gen and pushed through at least some regional adaptations
• You've identified 2-3 gaps in case studies, positioning, or content and escalated them to the right teams

Month 3-5: Show early traction

• You've hosted or co-hosted at least one regional webinar with measurable attendance from target accounts

• Target accounts are being reached with a higher-touch, more relevant mix of programs than before you joined
• You're actively feeding market intelligence back into PMM and demand gen, and it's changing decisions
• You have a view on what's working, what isn't, and what you'd prioritize in the next six months

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
This role may also be eligible for benefits, bonuses, commissions, and equity.
Who you are

• You've run field or regional marketing in a B2B SaaS or developer tools company with limited support, which means you know how to prioritize ruthlessly
• You think in accounts and people, not audiences-give you a named account list and you'll build a real plan around it
• You've run executive programs/events before-e.g., the positioning, agenda design, and follow-through that make them land
• You're as comfortable writing a webinar brief as you are reviewing a campaign sequence or working a booth; you don't wait for someone else to do the work
• You have strong instincts about what messaging works in different markets and the confidence to push back when something won't resonate in your region
• You collaborate well with demand gen, events, product marketing, and sales. You know how to make those relationships productive without needing to own everything
• You're motivated by building something that isn't fully built yet. This role has room to define itself, and that appeals to you

Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .
In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.
Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.