Associate Director, Integrated Media

About the Role

We are seeking an Associate Director of Integrated Media to own day-to-day planning and delivery across assigned client accounts. You will translate business goals into integrated media plans and work with channel specialists to deliver measurable results across paid social, paid search and programmatic, with retail media and other channels included where relevant.

This is a hands-on role with direct responsibility for the quality and timeliness of client work. You will lead client discussions, turn performance data into clear recommendations and ensure agreed actions are completed. You should be comfortable working in platforms and stepping into execution when needed. 

Responsibilities include:

• Build integrated media plans with clear channel roles and investment recommendations tied to client revenue goals and customer acquisition objectives.
• Own account delivery from planning through reporting. Set deadlines and coordinate channel specialists so every deliverable has a clear owner.
• Manage budgets and pacing across channels. Maintain accurate forecasts, reconcile spend and recommend adjustments when performance changes.
• Review campaign builds and optimization decisions with channel teams. Check that targeting and measurement settings reflect the approved plan before launch.
• Analyze results across platforms and GA4. Explain the drivers of performance and recommend specific actions, distinguishing reported attribution from incremental impact.
• Lead client meetings and maintain action logs. Communicate progress clearly and escalate risks early with a recommended solution.
• Own the accuracy of client reports and trackers. Validate source data and ensure commentary explains what changed and what to do next.
• Coordinate creative requirements and testing with client and internal teams. Use results to inform the next round of investment and creative decisions.
• Maintain account documentation and coverage plans so work continues reliably during absences. Complete onboarding requirements with the appropriate internal teams.
• Coach junior team members and review their work. Flag scope changes and resource constraints early, and contribute to proposals and account growth opportunities.
Bring with you:
• Preferred tenure of of relevant media experience, including responsibility for integrated client accounts in an agency or comparable environment.
• Strong working knowledge of paid social and paid search, with practical understanding of programmatic media and how channels work together.
• Hands-on depth in at least one major buying platform and the ability to review campaign setup and performance across other channels. Relevant platforms include Meta Ads Manager, Google Ads, SA360, DV360, The Trade Desk and TikTok Ads Manager.
• Experience building media plans and managing budgets, including forecasting and spend reconciliation. You can identify an issue and carry the response through to completion.
• Strong Excel or Google Sheets skills and confidence using GA4. You can reconcile platform reporting with business data and explain discrepancies.
• Understanding of CAC and ROAS, plus marketing efficiency ratio and customer lifetime value. You can connect media recommendations to revenue and profitability.
• Practical understanding of attribution and incrementality, with experience developing test plans and interpreting results with analytics partners.
• Experience leading client meetings and presenting clear recommendations. Strong writing and attention to detail are essential.
• Experience coaching or supervising junior colleagues, with clear expectations and consistent quality control.
• Ownership of deadlines and dependable follow-through. Current platform certifications are a plus, with a commitment to ongoing training.
• Ability to work in a hybrid model in New York and travel as client and business needs require.