Associate Director, Marketing, Lifestyle

Job Title

Job Description

About The Position | Major goals and objectives and location requirements 

People Inc is seeking an Associate Director, Marketing to join our Lifestyle team, contributing to the brand and category strategy for our Home/Household, Pet CPG, Auto and Insurance vertical. As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Digital Sales Team, Vertical Print Sales Team, and Strategy Account Team to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier advertising partners. This position reports to the  Executive Director, Marketing.

This hybrid role, based in NYC or Chicago and requires three days in the office each week and reports directly to the Director, Marketing.  

Hybrid 3x A Week 
In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week. 

About The Role | The expectations 

• Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical 
• Vertical Strategy: Collaborate across the People Inc portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
• Brand Communication: Lead internal conversations with People Inc brands and verticals to communicate high-value opportunities to the Sales Teams on a regular basis
• Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
• Cross-Department Communication: Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
• Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed
• Management: Mentor and manage the workflow of a direct report to ensure their delivering best in class work for the category vertical 
• The Role’s Minimum Qualifications and Job Requirements

Education:
Bachelor's degree
Experience:

• 6 - 9 years relevant experience in media, marketing or pre-sales strategy 
• Prior experience at a digital publisher strongly preferred
• Background in Home/Household, Pet CPG, and/or Auto and Insurance categories is a plus
• Specific Knowledge, Skills, Certifications and Abilities:
• Strong understanding of the advertising and media landscape, including digital, print, and/or programmatic ecosystems
• Advanced expertise in pre-sale marketing and proposal development, from pitch through close
• Exceptional creative writing, storytelling, and presentation skills
• Fluency in Keynote and PowerPoint, with the ability to produce visually impactful decks
• Ability to remain poised under pressure and communicate effectively with diverse stakeholders
• Proven self-starter with the ability to proactively identify opportunities and move initiatives forward
• Comfortable working in a fast-paced, deadline-driven environment

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.