Associate, Growth Audiences Marketing (External Agency Staff)

We are seeking a highly organized, detail-oriented, and culturally minded Associate to support our Growth Audience marketing efforts. This role will support the Global Brand and Consumer Marketing Growth Audience team to execute the youth and Flag Football marketing strategy. The ideal candidate is a strong project manager, detail-oriented, collaborative, and eager to build a career at the intersection of brand, sport, and culture. You’re passionate about culture and have a sharp eye on emerging trends. You understand what’s shaping conversations today, what’s coming next, and use those insights to inspire ideas and drive relevance. 

Responsibilities:

Strategic Support, Planning and Go-To-Market Coordination 

• Support and document Growth Audience marketing strategies, objectives and performance measures  

• Translate Growth Audience marketing priorities and tactics into consistent, clear and calendarized plans  

• Maintain and update centralized planning frameworks and toolkits for cross-functional uses  

• Produce presentations and communication materials for leadership  

• Project manage and execute fully integrated marketing campaigns for top initiatives, including NFL FLAG, NFL FLAG Championships  
   

Flag Football Marketing Support & Execution 

• Execute flag football marketing strategy, working with key internal and external stakeholders, helping to build out support efforts on the ramp up to Flag Football’s debut in the LA28 Olympic Games  

• Build weekly trackers and dashboards to capture flag support across broadcast integrations, landing page KPIs and club and partner activations  

• Support amplification efforts across NFL Tentpoles (PBG, Super Bowl, International Games), driving strategy and execution of deliverables across broadcast team, clubs, football development, comms, social and sponsorship  

• Continuously identify and unlock synergies across broader flag football strategy, stakeholders and partners  

Youth Partner Support 

• Support and own key youth partner relationships with day-to-day support needs including asset tracking, building Go To Market plans, amplification efforts and internal tracking  

• Coordinate key meetings and input-gathering processes  

• Identify emerging trends to help inform strategy  

Required Qualifications:

• Minimum 5 years in brand or sports marketing, agency partnerships or other relevant roles 
• Bachelor’s degree required 
• Strong project management skills and comfort working with a variety of stakeholders to hit deadlines  
• Proficiency with PowerPoint and Excel 
• Excellent verbal and written communication skills  

Other Key Attributes / Characteristics:

• Highly collaborative team player 
• Detail-oriented and highly organized  
• Resourceful and proactive problem-solver  
• Passionate about Culture and globally minded  
• Flexible, self-motivated, and eager to learn  

Terms / Expected Hours of Work:

• Occasional domestic travel required 
• This job posting is for a position with one of the NFL’s third-party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third-party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.

Salary / Pay Range:

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. 

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset